[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
The #1 channel in this week’s U.S. Top 50 dominates our American ranking. Even if that channel’s weekly viewership were cut in half, it would still be best by only a single U.S.-based channel.
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You can probably guess which channel I’m talking about.
Surprise! It’s Cocomelon – Nursery Rhymes.
Even though there are thousands of kid-friendly channels on YouTube, the California-based producer of animations and jingles continues to rule them all. Its parent company Moonbug was recently acquired by Candle Media, and Cocomelon is still going strong. At the end of January, it picked up 712.7 million weekly views, which brought its lifetime YouTube traffic above 120 billion views.
If Cocomelon’s viewership was cut in half, the only U.S.-based channel that would have more traffic than it would be Kids Diana Show. The Florida-based family vlog reached the #2 position in our U.S Top 50 after receiving 519.3 million weekly views. The all-ages channel is on pace to become the second U.S.-based channel to reach 100 million subscribers; it is projected to surpass that milestone later this year.
The U.S-based channel that earned the third-highest viewership this week is Vlad and Niki. Like Kids Diana Show, the #3 channel in our chart is a family-oriented content hub with a home in Florida, roots in Eastern Europe, and two siblings as its starts. The titular boys of Vlad and Niki led the channel to 351.9 million weekly views, which allowed it to maintain its previous chart position.
Like the top three channels in this chart, LankyBox also held onto the ranking it achieved last week. The gaming and comedy hub, which is active on both the long-form and short-form versions of YouTube, clinched the fourth-highest viewership among all American channels for the second straight week. Its seven-day traffic topped out at 321.5 million weekly views.
The only change in this week’s U.S. top five comes in the #5 spot. D Billions, which ranked ninth in this chart a week ago, was able to use its archive of percussive, catchy songs to register 290.2 million weekly views.
What types of videos are favored on YouTube Shorts? To answer this question, we could analyze the different channels that are thriving on Google’s TikTok competitor. Or we could just look at Savage Vlogs.
Whoever this Savage is, he has a clear understanding of algorithmic trends, and the popular videos on the Savage Vlogs YouTube channel show us exactly the sort of videos that generate big viewership among online video audiences. There’s a lot of moralistic content, a la Dhar Mann. There’s a dash of feel-good content. There are DIY “lifehack ” projects, fun food recipes, and pranks. So, so many pranks.
One could argue that the morals of some Savage Vlogs videos contradict the mocking nature of pranks like these, but the channel seems to operate on a clear premise: If it gets clicks, it belongs here.
At the end of January, Savage Vlogs picked up 87 million weekly views, which was 31% more traffic than what the channel earned during our previous measurement period. That uptick brought Savage Vlogs past 1.5 billion lifetime YouTube views and also allowed the channel to move into 48th place in our U.S. Top 50. Viewership like that isn’t just good, it’s straight-up savage.
This week, there are 30 YouTube Shorts channels in the U.S. Top 50.