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During the week leading up to Thanksgiving, top U.S.-based YouTube channels gorged themselves on views.
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The #1 and #2 channels in the U.S. both surpassed 500 million weekly views, and 19 American content hubs registered at least 100 million weekly views. Once again, it was popular content categories — kids, gaming, pop culture, etc. — that fueled these nine-digit traffic totals.
Like Nastya just crossed 250 million subscribers on YouTube, but that’s not the only feat the family vlog accomplished in November. This week, it also pushed Cocomelon – Nursery Rhymes out of the #1 spot in our U.S. Top 50. The Floridian channel, which claims that its titular seven-year-old star is the most popular individual kids creator on YouTube, picked up 618.1 million weekly views leading into the holiday.
Though Cocomelon fell out of first place, it did stick around in the top two. The California-based animator center, owned by the powerful Moonbug brand, received 571.6 million weekly views over our most-recent measurement period. Among all channels based in the U.S., Cocomelon is still in first place in terms of lifetime views and subscribers.
Third place in this week’s U.S. Top 50 went to LankyBox. Hosts Justin and Adam continue to entertain their fans with a wide array of videos that range from gaming clips to comedic sketches. In our latest count, LankyBox snagged 366.8 million weekly views. Though that represented a week-over-week traffic decline of 9%, it was still good enough for the channel to hang onto the #3 spot.
Aside from Like Nastya, the other family vlog to feature in this week’s U.S. top five is Vlad and Niki. The Florida-based channel, which showcases the lives of the two young boys named in its title, moved up one spot from last week and ended up at #4. By getting 293.1 million weekly views, Vlad and Niki slightly increased its seven-day traffic output.
Toys and Colors rounds out this week’s U.S. top five. The family-friendly destination moved up from eighth place after receiving 179.3 million weekly views.
This week, the 47th-most viewed channel based in the United States was IGN. For many consumers, IGN is associated with its coverage of video games, but the all-purpose pop culture destination has a secret weapon on YouTube: Movie trailers.
This week, a preview for an upcoming Marvel superhero film brought a big boon to IGN’s YouTube home. Marvel often distributes its trailers on its own channel, but IGN got the rights to the first full trailer for Spider-Man: No Way Home, the third main-line Spider-Man film to star Tom Holland as the titular webslinger.
In its first week on YouTube, the No Way Home trailer picked up more than eight million views, which helped IGN cruise into our U.S. Top 50. This isn’t the first time that the entertainment brand has been fueled by Spider-Man content. The most-viewed video on its YouTube channel is nothing more than the first ten minutes of The Amazing Spider-Man 2. That video has been seen more than 205 million times.
Overall, IGN added 56.1 million weekly views to its YouTube channel during our most recent measurement period. That was 26% more views than what it had pulled in the week prior. As a result, it surged from 80th place in the U.S. up to 47th. That’s the power of a single trailer — as long as it features Alfred Molina as Doc Ock.