In its Q3 earnings report, Alphabet shared that YouTube clocked $7.2 billion in ad revenues, up more than $2 billion over the same quarter last year. (Last year, it made $5 billion in Q3, meaning revenues have grown by 44% year-over-year).
This doesn’t include revenues for YouTube’s subscription products, including YouTube TV, YouTube Music Premium, or YouTube Premium.
Despite this growth, YouTube fell short of analyst projections of $7.4 billion, CNBC reports. And Alphabet CFO Ruth Porat said that privacy features implemented by Apple earlier this year had had a “modest impact on YouTube revenues.” Nevertheless, Porat lauded Alphabet’s commitment to privacy.
Subscribe for daily Tubefilter Top Stories
The Apple feature has also been mentioned in the recent earnings reports of fellow tech giants like Snapchat and Facebook. It requires users to opt-in to having their activities tracked, making it harder to measure the impact of the ads that they’re served, including whether they’ve made a purchase.
Last quarter, YouTube reported $7 billion in ad revenues.