Bretman Rock Is Getting Into Business With Crocs

Bretman Rock, the lifestyle creator and noted Crocs lover, is collaborating with the comfy shoe brand on an exclusive collection of Jibbitz — the charms that wearers can affix to their Crocs for added flair.

The collection is inspired by Rock’s affinity for turtles, pearls, and all things shiny — with the pack of five priced at $20.

The limited edition charm set won’t be available widely, however, but exclusively through an online drawing system. Fans can visit the Crocs website from Sept. 27 to Oct. 1 to enter the drawing for a chance to purchase. Quantities are limited, and fans will be notified if they’ve been selected.

Prior to the product collaboration, Rock had served as a brand ambassador since the end of last year.

“To be honest, I was really lit one day. I was high as hell, and I was scrolling through Instagram and I kept seeing Crocs ads, and then I clicked on it and jokingly bought two pairs,” he told Nylon of his love affair with the polarizing shoes. “I guess over time, people kept tagging Crocs or kept sending Crocs my Instagram Stories. That’s how I got the brand to notice me. I actually wasn’t even trying, it just happened so organically.”

Rock teased that the Jibbitz collection could be the first of many collaborations, and that he hopes to design his own shoe or clog one day — though nothing is set in stone — that would be aptly dubbed the ‘Bretman Croc’.