Koji, a platform that creates myriad link-in-bio tools enabling influencers to bolster monetization and engagement, has named digital media veteran Christopher Rojas as its chief creator officer.
Rojas, who formerly served as the COO of DigiTour — a live events business in the creator sector — will oversee creator growth and marketing efforts at Koji, including the company’s new creator app partnerships.
These partnerships see Koji working alongside influencers like Piper Rockelle, who are able to set their own fee structures for proprietary mini-apps on the Koji platform. For instance, Rockelle’s Rares app enables creators to place content behind a pixellated paywall of sorts; Rockelle collects a 15% transaction fee each time that it is used.
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At DigiTour, Rojas oversaw the production of 1,000 events on three continents and booked over 500 creators and A-list musicians to perform, including Loren Gray, Baby Ariel, Kian & JC, Collins Key, and Brent Rivera. He also helped launch experiential and social ad programs with the likes of Coca-Cola, Intel, Macy’s, and State Farm. Per its social media accounts, DigiTour has not held any events since 2018.
“The next era of the creator economy will be defined by creators taking direct control of innovation and building and launching their own apps,” Rojas said in a statement. “I’m excited to see the ways in which Koji’s innovative mini-app platform will unlock the next level of creativity and ambition of today’s biggest creators.”
In addition to his work at DigiTour, Rojas is an accomplished music producer, who in 2017 launched a creator-focused, digital-first record label with Disney Music Group dubbed RMI Recordings.