[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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In this week’s edition of the global top 50, more than a dozen different nations are represented, but at the top of the chart, one country continues to dominate. Channels catering to Indian audiences claimed four of the top five spots in our latest worldwide ranking of the 50 most-viewed YouTube channels of the week.
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SET India has spent most of August at the top of our global top 50, and the Sony-owned hub finished the month on a high note. The Indian TV channel topped the world with 613.2 million weekly views on YouTube during our most recent seven-day measurement period. The only other channel to even surpass 500 million weekly views was T-Series. The record label, which like SET is native to India, added 547.5 million weekly views during the last week of August. While that traffic was not enough to vault T-Series into the #1 spot, it represents another strong week for a channel that is no stranger to big viewership.
One of the other major Sony channels that serves the Indian market is Sony SAB, and it also had a big week on YouTube. Its 484.3 million weekly views were third-best in our latest chart, and that figure was enough to pull Sony SAB’s lifetime YouTube viewership above 61 billion. While that number is a big one, it is not quite as big as the 108.2 billion lifetime views achieved by this week’s global #4, Cocomelon – Nursery Rhymes. The American animation destination was the only non-Indian channel to reach the top five in this week’s global chart. It achieved that distinction thanks to its 341.7 million weekly views.
Fully Faaltu earned the final spot in this week’s global top five. The Indian channel, which earns plenty of hits through the YouTube Shorts platform, snagged 338.3 million weekly views.
Speaking of YouTube Shorts, we’re now seeing how far the micro-video platform can reach. Many of the channels that ride YouTube Shorts into our charts do so by aggregating impressive, funny, and cute content from around the globe. Much in the same way that YouTube ushered in a broad democratization of content after its 2005 launch, YouTube Shorts is allowing more people to achieve viral stardom — though many of them do not find that fame on their own channels.
Let’s look at Sports Mix. In one sense, it’s another channel native to YouTube Shorts that now finds itself in our top 50. Its most recent seven-day totals include 171.4 million weekly views and a week-over-week viewership increase of 41%. Those numbers helped Sports Mix hop from 64th place up to the #28 spot in our global top 50. As we’ve come to expect with YouTube Shorts channels, a significant percentage of Sports Mix’s viewership is coming on a small number of videos, including this clip of a powerful kick.
On Sports Mix, this martial artist is one cog in a well-oiled machine. His powerful kick is a spectacular feat that helps feed the algorithm on YouTube’s popular new platform. Sports Mix has given many such athletes a few moments in the viral video spotlight, and while the channel’s ethical approach to its reappropriated content can be called into question, its results cannot be denied. Sports Mix is what video aggregation looks like in 2021, and based on how much YouTube is pushing its short-form hub, don’t expect it to strip these channels of their power.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 16 channels in the Top 50.
- India: 14 channels in the Top 50.
- Indonesia, Italy, Russia, South Korea, and United Kingdom: 2 channels in the Top 50.
- Belarus, Canada, France, Pakistan, Thailand, and Turkey: 1 channel each in the Top 50.
- Unknown Country: 4 channels in the Top 50.