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Among the top U.S.-based YouTube channels, viewership is quite at the level it reached during the height of the COVID-19 pandemic in 2020.
The similarity between that period and now is the channel that sits in the top spot in our U.S. top 50. That channel is no longer snagging one billion views per week, but its performance is quite impressive, especially when compared to its American compatriots.
In case you haven’t figured it out by now, I’m talking about Cocomelon – Nursery Rhymes. The California-based purveyor of kid-friendly content topped our U.S. top 50 this week after pulling in 341.7 million weekly views. With more than 108 billion lifetime views, Cocomelon now has more than ten times as many total views as this week’s American runner-up, LankyBox. The gaming channel led by co-stars Justin and Adam may not have been around as long as Cocomelon, but it is making a big impact of its own with a combination of short-form and long-form videos. This week, that mix generated 278.9 million weekly views.
The WWE, which held the “U.S. runner-up” belt last week, slipped down to third place in our latest U.S. top 50. Few YouTube channels can boast as much longevity as the iconic wrestling video destination, which has been entertaining its audience of 81 million subscribers for nearly a decade-and-a-half. During our latest seven-day measurement period, WWE netted 267.5 million weekly views, which was just good enough to claim the #3 spot. Kids Diana Show, a kiddie vlog that occupies fourth place in our latest U.S. top 50, scored 251.8 million weekly views in our most up-to-date count.
YoesIan rounds out this week’s U.S. top five. It is the only channel in that category that thrives primarily via YouTube Shorts. Its star, who likes to dress up in monster costumes, scooped up 229.2 million weekly views.
The rise of short-form content on YouTube is boosting creators who have experience working with video runtime constraints. Obviously, TikTok stars are at the top of that list, but so too are videomakers who score with snackable clips on platforms like Facebook and Instagram. Nas Daily, a successful locus of inspirational content, is now making hay on YouTube thanks to his minute-long quick hitters.
The star of Nas Daily, Nuseir Yassin, first made a name for himself by posting provocative videos that explored various cultural viewpoints and tended to run for exactly one minute. Yassin now uploads videos of many different lengths, but his minute-long releases have proven to be perfect for YouTube Shorts. During the last week of August, the Nas Daily channel added 78.7 million weekly views, which was 62% more traffic than what it received the week prior. Yassin’s YouTube hub ended up in 46th place in our ranking of the top 50 most-viewed U.S.-based channels of the week.
Yassin’s increased use of YouTube Shorts is just one part of his long-term plan. Last month, he closed an $11 million funding round, which he will use to support an education platform called Nas Academy. He is also cultivating new technologies as part of the venture.