[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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If you compare our most recent ranking of the 50 most-viewed U.S.-based YouTube channels of the week to the same chart from a year ago, you’d be hard-pressed to find too many similarities, especially towards the top.
The increasing adoption of YouTube Shorts has changed the nature of a YouTube view, and the channels that can provide both short and long videos — like this week’s U.S. #1 — are pulling in big-time viewership.
After placing third in our U.S. Top 50 last week, LankyBox has found its way to the top spot.
The popular channel, in which hosts Justin and Adam try out the latest trends and challenges while also playing through video games like Roblox and Minecraft, added 451.4 million weekly views to its lifetime total in the middle of August. That viewership was almost enough to allow LankyBox to double up any other U.S.-based channel. This week’s American runner-up, WWE, notched 287.7 million weekly views. The wrestling hub, which has uploaded YouTube videos since 2007, has the highest lifetime viewership of any channel in this week’s U.S. top 50.
YoesIan, a channel that specializes in monster makeup and TikTok-style videos, is our latest U.S. #3. The short-form hub moved up two spots thanks to a week-over-week traffic hike of 26%, which brought its seven-day viewership up to 280.3 million weekly views.
In making its upward move, YoesIan passed Kids Diana Show, which finished fourth in our U.S. top 50 for the second week in a row. The kid-friendly channel, which stars siblings Diana and Roma, held onto its previous chart position by registering 272.4 million weekly views.
Marta and Rustam rounded out the U.S. top five for the week of August 23. The short-form stars, whose channel was listed in our charts as Khamitovy until this week, pulled in 262 million weekly views, with most of that activity coming via the YouTube Shorts platform.
Speaking of YouTube Shorts, you can count Daniel Labelle among the creators whose channels took off once they became regular users of YouTube’s TikTok competitor.
If you’re the type of person who enjoys scrolling through short videos because you can speed though a bunch of them in a minute or two, then Labelle’s content will likely be up your alley. He is not only a creator but an athlete as well; he uses his running, jumping, and rollerblading skills to imagine how people would look if they were forced to accomplish ordinary tasks at game speed.
This week, Labelle boasted the ninth-most viewed YouTube channel in the U.S. The physical comedian, who hails from Wisconsin, has gone from little-known wedding photographer to 180.5 million weekly views in the span of a few months. His latest seven-day traffic total is 27% higher than the total he posted last week, when he reached 16th place in our U.S. chart.
You may think jumping around your house in exchange for YouTube riches sounds fun, but the career does have its challenges. As Labelle told his local FOX station back in May: “I will very often have to rearrange furniture.”