[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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As the first full week of August comes to an end, channels that specialize in short-form videos are eating up a bigger share of the YouTube pie.
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These micro-video hubs, many of which have come over to YouTube from TikTok in hopes of diversifying their approach to online video, now occupy many of the spots in our global top 50. The top position, however, belongs to an Indian channel that will be familiar to longtime readers of this series.
As far as Indian YouTube channels are concerned, SET India often plays second fiddle to T-Series, but not this week. The Sony-owned destination, which provides TV content on-demand for South Asian consumers, snagged 629.1 million weekly views in our latest count, which was a higher total than any other YouTube channel in the world. While other channels succeed by following YouTube trends, SET India wins with volume; on some days, it uploads more than 70 new videos.
T-Series, which has spent most of the past year at the top of our global ranking, finished in second place for the second straight week. The Indian record label picked up 582.4 million weekly views and is still going strong. By the end of the year, it should surpass 200 million total subscribers.
The only US-based channel in this week’s global top five is Khamitovy. The channel, which features the adventures of starring couple Marta and Rustam, added 571.9 million weekly views, most of which came via the YouTube Shorts platform. That was more than enough to finish ahead of Sony SAB, which settled for fourth place in the world. The Indian channel, which shares an owner with SET India, registered 520.8 million weekly views over our latest seven-day measurement period.
Korea On rounded out this week’s global top five. Like Khamitovy, Korea On has seen great results thanks to the launch of the YouTube Shorts platform. Its latest seven-day tally landed at 469.6 million weekly views.
Two Turkish channels earned spots in this week’s global top 50. One of them, netd müzik, is a purveyor of music videos and a regular in our worldwide ranking. The other, Gültekin Ailesi, is a newcomer to these parts, and like many other chart newcomers, the Turkish channel is raking in views via YouTube Shorts.
Gültekin Ailesi resembles a lot of the other channels that are succeeding with TikTok-style content on YouTube. The 150.5 million weekly views it accrued during our most recent measurement period accounted for twice as much traffic compared to the week before, and a large portion of that viewership is coming on a select few videos. This video, which has received more than 30 million views so far, is a prank clip whose title roughly translates to “İsmet is screwed, watch the end again.”
The basic idea of this visible can be understood by anyone who as ever played a whipped cream-centric trick on a friend or family member. If you want to laugh at it, there is no dialogue that needs to be translated and no foreign concepts that need to be understood. Perhaps this universality explains why Gültekin Ailesi is the 43rd most-viewed channel in the world this week. Though this is a Turkish hub, it can reel in fans from all over the world. Anyone with access to YouTube Shorts can be in on the joke.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 18 channels in the Top 50.
- India: 12 channels in the Top 50.
- United Kingdom: 4 channels in the Top 50.
- Russia: 3 channels in the Top 50.
- Pakistan, South Korea, and Turkey: 2 channels in the Top 50.
- Argentina, Canada, France, Moldova, Thailand, United Arab Emirates, and Vietnam: 1 channel each in the Top 50.