[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
This week, we are witnessing a party in the U.S.A., and channels that deliver content to babies, toddlers, and young children are on the invite list.
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The top five channels in our latest U.S. top 50 chart all offer family-friendly videos. Among these all-ages hubs, the leader is a channel that appeals to a wide audience by utilizing a variety of video lengths and formats.
Last week, LankyBox was the #1 channel in both the world and the U.S. In our latest global chart, the home of gamers Justin and Adam lost its worldwide crown, but for the time being, the two hosts can still claim their U.S. title. LankyBox received 460.8 million weekly views in our most recent count while also surpassing ten million total subscribers. Not bad for a bunch of Roblox Let’s Plays, Minecraft challenges, and TikTok-esque shorts.
Cocomelon – Nursery Rhymes finished fewer than ten million views behind LankyBox, but the California-based animator will have to settle for second place in our U.S. top 50. Its 451.8 million weekly views represented a 19% week-over-week decline, but since all of the channels in the U.S. top five saw their viewership go down this week, Cocomelon was able to hang onto its runner-up status.
After Cocomelon, there is a big gap before we reach third-place finisher DEAMO, which uses its collection of family-friendly YouTube Shorts to accrue 306.8 million weekly views. DEAMO’s lead over channels that specialize in long-form content exemplifies the increasing importance of short-form clips in this ranking. Vlad and Niki, a family vlog with roots in Russia, dropped to fourth place among U.S.-based channels despite snagging 268.7 million weekly views.
Kids Diana Show rounds out this week’s U.S. top five. The digital playland for youngsters Diana and Roma picked up 264.7 million weekly views.
A lot of the creators who have made big gains in this chart thanks to their work on YouTube Shorts are direct TikTok transplants, but some short-form standouts were well-established YouTube acts before the video site ever launched its micro-content platform.
To explain what I mean, I’ll present the case study of Desmond Dennis. As of last November, Dennis’ narrative R&B jams, which often riff on notable internet trends, had brought about 1.14 million subscribers to his official YouTube channel. That audience provided him with serious viewership, but he was well off the pace set by the channels in our U.S. top 50.
Since then, Dennis has offered a combination of long-form and short-form content, and his YouTube channel has taken off. His most popular content includes several compilations of his “School Trouble Maker” series, which he adapted to fit the Shorts platform. The first of those supercuts, which features high-school hijinks and the occasional R&B jam, has received more than 13.4 million views.
Our most recent seven-day measurement period was particularly kind to Dennis. The New Jersey native collected 125 million weekly views, which was about three times the viewership he pulled in the week before. Thanks to that exponential increase, Dennis found himself in 25th place in our U.S. top 50. Seven days prior, he had ranked 117th in that same chart. If you’re curious to see what the fuss is about, there are plenty of School Trouble Maker videos available for your perusal.