YouTube is reportedly testing a cheaper version of its existing Premium subscription product.
The pilot, dubbed Premium Lite, offers ad-free viewing but not other features included with a full-fledged Premium subscription, including offline downloads, background playback, and access to original content, The Verge reports. Premium Lite would not offer ad-free music consumption on YouTube Music, either.
Premium Lite was first spotted by a user on the gaming forum ResetEra, and the test is being conducted in Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden, according to The Verge. Ad-free viewing is available on YouTube on the web, iOS, Android, smart TVs, game consoles, and YouTube Kids.
Subscribe for daily Tubefilter Top Stories
“In Nordics and Benelux (except for Iceland), we’re testing a new offering to give users even more choice: Premium Lite costs €6.99/month (or local equivalent per month) and it includes ad-free videos on YouTube,” a YouTube spokesperson confirmed to The Verge in a statement, adding that the company is considering rolling out additional options based on user feedback.
A standard YouTube Premium subscription costs €11.99 monthly in Europe, and $11.99 in the U.S.