YouTube Millionaires: Creator Collective AMP Thinks It’s Got The Secret Sauce

By 07/29/2021
YouTube Millionaires: Creator Collective AMP Thinks It’s Got The Secret Sauce

Welcome to YouTube Millionaires, where we profile channels that have recently crossed the one million subscriber mark. There are channels crossing this threshold every week, and each creator has a story to tell about YouTube success. Read previous installments here.

This week’s installment of YouTube Millionaires is brought to you by Bright – a learning platform focused on real conversations that level up your life. 


For AMP, it’s all about making the best videos they can–by Any Means Possible.

The sports-and-gaming-focused YouTube group comprises six members: JustFanum (who has 633K subscribers on his solo channel), ImDavisss (1.19 million), Duke Dennis (1.63 million), Agent 00 (1.7 million), Kai Cenat (925K), Chrisnxtdoor (62.4K).

Together, AMP puts out one video every Monday–and in each of those videos, they put themselves to the test. Most of their clips involve cutthroat (er, cutthroat in a friendly way) competitions that see them go head-to-head at everything from cooking to gaming to slamball to bounty hunting and dodgeball and bootcamp and much, much more. But not all of their content is competitive; some of it, like this video where they open a restaurant, this one where they open a barbershop, and this one where they time-crunch create a mixtape, shows off the kind of collaborative magic that brought them together in the first place.

Over the last couple of months, AMP has had a lot to celebrate: first, the one-year anniversary of launching its YouTube channel; second, it moved into a house where all six members will live and create; and third, it passed one million subscribers.

That last one, of course, is why AMP is today’s YouTube Millionaire.

Check out our chat with Fanum below.

Tubefilter: How does it feel to hit one million subscribers? What do you have to say to your fans?

AMP: Amazing! It feels good to be recognized. Especially after all the hard work and dedication and perseverence we’ve all put in to make this possible. We love our fans and thank them for being there for us every step of the way.

Tubefilter: Tell us a little about each of you! How did you meet? What did you do in the days before YouTube?

AMP: My name is Roberto, but I go by the name of Fanum. I’m from The Bronx, New York City! I’m bilingual. English and Spanish. My family is from Dominican Republic and I am a first generation American. I met half the AMP members online a couple years ago while gaming. The other half I met doing IRL content. Eventually we teamed up and formed what is now AMP. Before YouTube, I used to work in a deli making sandwiches and feeding the masses while providing good eats here in New York City.

Tubefilter: When and why did you decide to start a YouTube channel and content house?

AMP: We’ve always dreamed of having a content house. Maximizing the content we can output to the world! We felt we could be a staple within the YouTube community, and we felt something was missing when it comes to YouTube groups. We would be something that was never before seen.

Tubefilter: What can viewers always expect from an AMP video? What’s your overall content strategy?

AMP: Uniqueness. We aim to please with every video. There is no formal strategy that we are using, we honestly just want to make good conten. We can have fun or push ourselves to try new challenges, and that can be enjoyed by our amazing fans.

Tubefilter: How does the collaborative process work with videos? Do each of you do specific parts–scripting, filming, editing, etcetera–or do you split tasks evenly? How long does the average video take to come together?

AMP: We all come together to think about ideas we want to shoot. AMP Chris edits the videos, scripting is handled on a vid-by-vid basis, so it changes from time to time on who is in charge of what video. An average video takes six days to come together from start to finish, starting from the idea all the way down to the editing.

Tubefilter: Is YouTube your full-time job? How often do you film? What does the average day look like for you?

AMPI would say YouTube is my full-time job…I guess. I don’t really look at it like a job. We film every two to three weeks. An average day would consist of planning, filming, scheduling, and talking with our editors or our management team at Long Haul Management on any upcoming sponsorships or opportunities. Looking at analytics and thinking about what we can push to the next level, both on our individual channels and AMP.

Tubefilter: Do you have any strategies for growing your audience? Have you noticed any particular kind of content getting more traction than others? Do you adjust what you film depending on how your viewers react?

AMP: Our main focus is to make good content. Our physical videos tend to do better than others videos we’ve posted. We do adjust if the viewers want a specific video because we do actually take the time and listen to our fans and interact with them on Social Media or even in person when we run into them in public. We always have an open ear and love to hear ideas from our fans.

Tubefilter: How do you make your videos stand out amidst all the noise on YouTube?

AMP: We don’t worry about the noise.

Tubefilter: What’s your favorite part of making content on YouTube?

AMP: The engagement. The comments. The feedback. Making someone’s day better even if it’s just a little bit. The fact that we can do that is amazing to us.

Tubefilter: Have you expanded your content and/or the AMP brand off YouTube at all? Launched any merch, a related business, a presence on another social platform, and so on? Do you want to?

AMPYes, we are exploring other social media platforms like TikTok and Facebook. Merch has yet to be officially released by AMP, but we do assure that it will be a must-cop when released! We have much more in store for our fans. This is only the beginning.

Tubefilter: What’s next for you? Any plans looking to the future?

AMP: Bigger and better content. More expansion. International. The future is looking bright.


This week’s installment of YouTube Millionaires is brought to you by Bright – a learning platform focused on real conversations that level up your life. 

On Bright, participants receive unprecedented access to learn from their favorite creators, icons and experts within an intimate, live video chat setting. More than 1500 talent are on the waitlist to lead Bright Sessions for audiences looking to improve their lives. Fans come face-to-face with their favorite talent, ask questions and are able to make requests from the VIP area while joining talent on the Bright Stage for direct exchanges and personal learning among other Bright interactive features. 

For more info and to experience conversations that level up your life, head over to Brightlive.com.