NFTs are coming to CES.
The 2022 iteration of the consumer electronics conference will feature a program track dedicated to non-fungible tokens, cryptocurrencies, and other blockchain-based tech, Variety reports.
For those unfamiliar, CES–which has been running annually since 1967–provides a forum for companies to introduce their latest cutting-edge innovations. The event also offers C Space, a hub for brand marketers, ad agencies, digital publishers, and social media platforms to present and network.
Karen Chupka, EVP of CES, told Variety that the track is intended to explore the history of NFTs and their impact on the art market, as well as the economics of cryptocurrencies.
“NFTs represent a dynamic fusion of technology and digital media,” she said. “The digital assets ecosystem is primed for significant growth in 2022 and beyond…We think the CES audience is ripe for that discussion.”
Longtime CES advisor United Talent Agency is consulting on the track. Brent Weinstein, partner and CIO at UTA, said that he believes blockchain-based tech will have “a massively disruptive impact on media for years to come.”
“There’s a misconception that there was this huge NFT rush earlier this year and the world has moved on, but that’s not true,” he said.
The NFT boom has been particularly apparent in the digital content creation space: no small amount of creators have begun producing their own NFTs (with some, like Logan Paul, apparently selling millions of dollars’ worth), and creator-centric companies like Jellysmack, Night Media, and Spring have launched new departments to handle NFTs and other blockchain-related products.
CES 2022 will take place in-person in Las Vegas from Jan. 5-8. Per Variety, some portions of the event will be available virtually to remote participants.