[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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There are many qualities that can help a channel earn a spot in our global top 50. Hailing from India, like this week’s most-viewed channel, can help. Appealing to young children doesn’t seem to hurt one’s chances, nor does a liberal use of the YouTube Shorts platform.
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And if your channel possesses all three of those qualities? Well, then you’re really set up for success.
For the second straight week, T-Series has established itself as the most-viewed YouTube channel in the world. The Indian record label counted 789.1 million weekly views during the third week of July, which is a 15% higher total than the one it posted the week before. T-Series total viewership has now surpassed 160 billion. No other channel is even close to achieving that level of lifetime viewership.
Both the second and third place channels in this week’s global top 50 make use of the YouTube Shorts platform. LankyBox, which offers gaming and lifestyle content (with a particular focus on Roblox videos) mixed together shorter and longer videos to accumulate 756.2 million weekly views. That total represented a 39% week-over-week increase and allowed LankyBox to hang onto second place in our worldwide ranking. It has a lead of about 200 million views over third-place finisher Tsuriki Show, the home of a Russian couple that has succeeded on both YouTube and TikTok. Tsuriki’s 550.9 million weekly views were enough to bump it up one spot, from fourth to third.
With 531.6 million weekly views, the Indian hub Sony SAB claimed the #4 spot in this week’s global top 50. The TV hub, known for its comedy clips, moved up one spot from its place in our previous worldwide ranking. Within the next month, it should surpass 60 billion lifetime views as well.
Cocomelon – Nursery Rhymes rounds out this week’s global top five. The American channel, which makes hay on YouTube and Netflix with its kid-friendly animations, finished with 516.7 million weekly views in our latest count.
Remember in the intro of this article, when I talked about how successful a channel could be if it appealed to YouTube’s Indian, toddler, and short-form audiences all at the same time? Well, meet Kashvi Adlakha. The Delhi-based vlogger is among her nation’s top child stars. On YouTube alone, she has more than 1.7 million subscribers and has pulled in more than 1.4 billion lifetime views.
Kashvi’s content runs the gamut from mother-daughter sketches to Golden Play Button unboxings, but the 10-year-old’s YouTube channel has ascended to a new plane of viewership after she became a top draw on the YouTube Shorts platform. Some of her videos there are scoring millions of views, and as a result, she has found a place in our global top 50. Between the second and third weeks of July, young Kashvi doubled her viewership, accumulating 168.1 million weekly views in our latest chart. That number put her into 42nd place in our global top 50.
Though her fame and viewership is rising, Kashvi still seems to be a fairly ordinary girl. In one of her most recent vlogs, she and her mother venture out to the mall, where the other shoppers don’t seem to notice the up-and-comer in their midst. Plus, she has a birthday coming up. Gotta say, at least from where I’m sitting, that seems like a pretty sweet deal.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 19 channels in the Top 50.
- India: 9 channels in the Top 50.
- Russia and South Korea: 4 channels in the Top 50.
- The United Kingdom and Unknown Country: 2 channels in the Top 50.
- Algeria, Canada, France, Germany, Israel, Latvia, Pakistan, Thailand, Turkey, and United Arab Emirates: 1 channel each in the Top 50.