[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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This week, in our ranking of the top 50 most-viewed U.S.-based YouTube channels, kid-friendly content providers managed a clean sweep of the top five spots.
In general, the domination of family-oriented hubs within the U.S. top 50 is a reminder of the demographic that provides more viewership than any other. At the top of the heap is a channel that appeals to said demographic while also experimenting with new formats and trends.
For much of the first half of 2021, LankyBox found itself swimming in the middle of our U.S. top 50. Since it began to use YouTube Shorts, however, the gaming channel has exploded, and it has now claimed the #1 spot in this ranking for two successive weeks. Hosts Adam and Justin mixed-and-matched various video styles to pick up 756.2 million weekly views over our most recent seven-day measurement period. No other U.S.-based channel amassing even 75% of that total.
This week’s American runner-up is Cocomelon – Nursery Rhymes. The California-based producer of animations and jingles is a longtime force in this chart, and though its traffic has dropped quite a bit since the billion-view week it boasted last year, its latest seven-day total — 516.7 million weekly views — is impressive.
Third place in this week’s U.S. top 50 went to Kids Diana Show. The channel, home to its titular, seven-year-old star, held onto the ranking it achieved last week thanks to 351.6 million weekly views. On their flagship channel, Diana and her brother Roma are closing in on 60 billion lifetime views.
Like Nastya placed fourth in our latest U.S. chart. The Russian-American family vlog snagged 305.5 million weekly views, which was 13% more than what it picked up the week prior. That increase allowed Nastya to jump up three spots, and in the process, she supplanted a pair of child stars who also have Russian roots. Vlad and Niki, which finished fourth in the U.S. top 50 last week, dropped back to fifth in our latest count, despite picking up 297.5 million weekly views.
If you want to see the impact that YouTube Shorts can have on a single channel, take a dive into the world of Underwater Tori. For the past year, the aquatic creator has plied away on her titular YouTube channel, accruing about 5.5 million total views. At the end of 2020, she launched a YouTube hub devoted to short-form content, and Underwater Tori Shorts has since taken off, bringing in more than 823 million lifetime views in under seven months’ time.
Tori’s YouTube empire showcases a number of waterborne activities, ranging from underwater TikTok dancing to sun-dappled frolicking on a Caribbean beach. A number of the top videos on Underwater Tori Shorts feature a contraption known as the “World’s Largest Toilet,” in which Tori often appears alongside her friends and family. In the interest of good taste, allow me to present this clip of a picturesque dive instead; since it was uploaded at the end of June, it has received more than 64 million views.
With all these micro-videos, Underwater Tori Shorts has made a splash. Over our most recent seven-day measurement period, the channel tallied 125.9 million weekly views, which ranked it 25th among all channels based in the United States. Tori needed just seven days to double her short-form YouTube traffic and move herself one spot ahead of U.S top 50 stalwart MrBeast. I can’t say I’m surprised. It’s hot outside, and we could all use a little dip in a giant toilet bowl.