[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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As YouTube Shorts continues to expand its slice of the online video pie, the TikTok-esque platform is bringing more variety to our top 50 charts.
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Our latest ranking of the most-viewed U.S.-based YouTube channel of the week comes with a few surprises. Among other movers and shakers of note, a gaming channel has moved to the top of our U.S. top 50.
LankyBox offers a little bit of everything. The channel’s long-form videos seem to satisfy the YouTube algorithm, and its short-form videos are perfect for distribution via YouTube Shorts. Its video game of choice, Roblox, is also kid-friendly enough to appeal to a huge segment of the online video audience. Put all that together, and you get a seven-day total of 377.2 million weekly views, which propelled LankyBox to the top spot in our latest U.S. top 50.
The channel just behind LankyBox in second place is Vlad and Niki. The family-friendly vlog, which rarely falls out of our U.S. top five, peaked at #2 this week after picking up 300.2 million weekly views. That was enough traffic for the channel to squeak by its Floridian neighbor, Kids Diana Show, which ended up in third among U.S.-based channels this week. Kids Diana, led by its seven-year-old, Ukrainian-born star, tallied 294.2 million weekly views in our latest count.
The two channels that round out this week’s U.S. top five both focus most of their attention onto the YouTube Shorts platform. Zhong, whose 249.3 million weekly views put him in fourth place in the latest U.S. chart, has had great success with sketches that would not have been out of place on the bygone platform Vine. Romina Gafur, whose YouTube Shorts escapades have collected 247.1 million weekly views and a fifth-place finish in the U.S., prefers to entertain her audience by buying into various TikTok-borne dances and challenges.
No one should be surprised to see Doja Cat (real name Amala Dlamini) in the U.S. top 50.
Not only is the L.A. native one of the world’s trendiest pop stars, but she also owes a fair amount of her success to YouTube. After all, her absurd, Adult Swim-esque video for her song “Mooo!” struck a chord with online audiences when it arrived in 2018. Three years and 87 million views later, it’s still Doja Cat’s most-watched YouTube video.
The pop star’s latest record, Planet Her, arrived on June 25, and Doja Cat celebrated its release by sharing all of the new tracks on her YouTube channel. She also starred in a music video for the song “You Right,” which features The Weeknd. The Hellenistic imagery featured in the new video is a far cry from what we saw in the “Mooo!” clip three years ago, and given Doja Cat’s versatility as an artist, it’s no surprise that her YouTube catalog is equally eclectic.
The numbers Planet Her has already generated are impressive. During our most recent seven-day measurement period, Doja Cat’s YouTube channel received 66.4 million weekly views, which launched it into 41st place in our U.S. top 50. That figure represented a 31% week-over-week viewership increase, and as the new album continues to catch on, this wonderful woman is primed to see even more growth.