Welcome to Creators on the Rise, where—in partnership with global creator company Jellysmack—we find and profile breakout creators who are in the midst of extraordinary growth.
For husband and wife BrookeAshley and Marco Hall, content creation has always been a part of their relationship.
The duo, who met by chance at a stoplight in their small town of Warren, Oh., knew they wanted to share a social media career “the moment we began dating,” they say. That ambition wasn’t the only thing they had in common: at the time, they were both already settled into grueling careers—BrookeAshley as an overnight nurse, Marco a professional boxer—and they both had sons from previous relationships.
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BrookeAshley and Marco knew that bringing their families together would be a sometimes difficult process, and wanted to use social media to document the realities of millennial relationships, parenthood, and their self-dubbed “imperfectly blended” new household.
So, shortly after they began dating, they staked a spot on YouTube.
The Beverly Halls YouTube channel debuted in November 2019, and from the get-go, BrookeAshley and Marco (along with sons Mar’Cannon and Braylon) focused on family-driven content like pranks, morning and evening routines, and day-in-the-life vlogs.
The family’s long-form videos attracted a small fanbase of around 100,000 subscribers, and generated between 20,000 and 50,000 views per month–certainly not an insignificant following, but not enough traffic for them to make content creation a full-time pursuit. They filmed in spare moments between BrookeAshley’s shifts and Marco’s training and matches.
Then, in early 2020, lockdowns hit, and the Halls found themselves with much more time on their hands. They promptly expanded their creative efforts to TikTok, and though their content for that platform was much the same as their YouTube content, it was condensed and quick-hit: what would’ve been a 15-minute vlog on YouTube turned into a 15-second video on TikTok, cutting down production time.
And the audience engagement on TikTok, the Halls found, outpaced YouTube thousands of times over. To date, their three accounts–one for the family (23.7K followers) plus one each for BrookeAshley (6.3 million) and Marco (5.5 million)–have amassed more than 11 million followers, and collectively bring in 200 million views per month.
https://www.tiktok.com/@iammarcohall/video/6973754259699551494
The Halls hadn’t given up on YouTube, though. Like several of our other Creators on the Rise featurees, they were intrigued by the platform’s TikTok competitor, Shorts, and began posting clips there in February 2021. They went viral within a week, tallying up dozens of millions of views on clips like Scaring my wife in the bathroom (69 million views), Chicken Dance prank (31 million), Dropping the baby in front of my wife (26 million), Trapping my husband in a garbage bag (21 million), and My husband’s morning routine (13 million).
The Halls’ YouTube channel has grown significantly since February. Data from Gospel Stats.
In the four months since, the Halls have posted hundreds of Shorts, and collectively, these clips have driven their YouTube channel from 630,000 views in January to 1.6 million in February to 158 million in March, 216 million in April, and 389 million in May. Their subscriber count, meanwhile, has ballooned from 150,000 to more than 1.1 million.
All this engagement has paved the way for them to develop their first merch line (dropping this summer) and jump-start BrookeAshley’s musical aspirations (her first single, about the Halls’ channel hitting one million subscribers, similarly debuts this summer). The couple hopes it’ll further lead to brand deals and even celebrity boxing matches for Marco.
Whatever the sudden growth leads to, it’s already brought the Halls something they’ve always wanted: a full-time career in digital content.
Check out our chat with them below.
Tubefilter: Tell us a little about each of you. Where are you from? How did the two of you meet? When did the kiddos come into the picture?
BrookeAshley Hall: I’m BrookeAshley Hall and this is my husband, Marco Hall. We are both from a very small city of Warren, Ohio. It’s about 45 minutes away from Cleveland. Before we became creators, I was working as a part-time nurse overnights and Marco was a professional boxer. This entertainment career path literally chose us. We both have always had high energy and have been full of personality, so it’s been great for us to create content.
Let’s see, how did we meet? I’ll let Marco tell that story.
Marco Hall: Well, we first met at a Walgreens. I got her attention at a stoplight and told her to pull over into the Walgreens parking lot. From there we had a good conversation, exchanged numbers, and stayed in contact as friends for a long time. I think at that moment, we both felt an instant attraction to one another. I mean, she is as beautiful then inside and out as she is now, so I had to stop her that day.
BH: We knew we wanted to get married early and bring our families together, as myself and Marco both had children from previous relationships. And years later, we just welcomed our third baby boy in January.
Tubefilter: When and why did you decide to make content on social media? When did you join YouTube? Is YouTube your main platform, or do you split your time between YouTube, TikTok, Instagram…? What appeals to you about content creation overall?
BH: We decided to create content on social media the moment we began dating. We’ve always loved sharing our love for one another before we ever recognized it was something that we would build a business out of. However, since the beginning, we have always loved fashion and fitness, especially Marco. Marco is the one who picks our looks!
We quickly realized that our small fanbase, at that time, wanted to hear more from us, so this is when we started focusing our efforts on YouTube at the end of 2019. Once quarantine began, we decided to expand our content on TikTok and got our break with our first viral video, which had over 11M views showcasing our stylish looks. TikTok really gave us a lot of hope in reaching the right audiences.
Tubefilter: A lot of your content is lifestyle-focused, following your lives as a couple and a family. How did you decide to make this your niche? How do you make your videos stand out from other lifestyle/family channels?
BH: Marco and I value our family unit more than anything in this life and have been through just about everything you could imagine as a couple and as a family. It was a no-brainer for us to publicly share the reality of our lives and our family in a relatable way.
There are so many “perfect” family channels out there, so what I think sets The Beverly Halls apart from the rest is how imperfectly blended our family is. We really care about sharing the fact that we did not start out with the most perfect beginnings. We have had to work hard to become the family we are today. We always read comments from our fans finding our story very admirable and inspirational. The success and love we share with fans makes them also feel like they are a part of us as well.
@brookeashleyhallDidn’t know Walkie talkies could be so useful 😂🙌🏼 #momtok#mom#mommy#momhack#dadhack#newborn#baby#momlife#viral#toys#boymom#fyp#foryou#4u#hack#♬ Monkeys Spinning Monkeys – Kevin MacLeod
Tubefilter: Your YouTube channel has recently seen a noticeable boost in subscribers and views. Do you know which video or event triggered this increase? If yes, what do you think made this video particularly popular?
BH: We really live by the motto, “Anything is possible for anyone if you are willing to work towards it,” and this is exactly what we are doing!
We have been working hard to produce quality content on a daily basis that shows who we are as a family brand. We work with our manager, Vanessa Beals at Underscore Talent, to really figure out our content schedule and find ways to deliver our videos that would not only fit in with what’s trending, but could best represent us in a positive light as millennial parents and Black creators.
It seems like our most successful videos are: day and night routines with our newborn baby, storytimes, pranks, and other comedic content. Now, it seems like we are one of the leading family channels in the space, with several of our YouTube Shorts reaching over 10 million views each.
Tubefilter: How has YouTube Shorts changed things for your channel? What is YouTube Shorts like in terms of attracting views and subscribers versus YouTube main? Is it easier? What other perks does Shorts offer?
BH: Our TikToks are very popular, and we grasped an audience of over 11 million total followers across our pages. When Vanessa advised us to get our content rolling out on Shorts, we decided to test the waters and see if the YouTube audience had an interest and sure enough they did! We went from 150K subscribers in February (2021) to over one million subscribers this month. The same exact videos that were hitting 5-10 million views, like this one on TikTok, were hitting 20-50 million views on Shorts, like this one! We became a lovable family on YouTube super fast!
Tubefilter: What do you hope people take away from your content?
BH: We want people to feel like they are a part of our family. We hope to make people feel encouraged, positive, and happy. We are a young family who love to look good, we love to travel, work out together, eat healthy, and just have lots of fun with each other. We hope when people watch our content, they learn from us that anything is possible no matter what your history or background is.
Tubefilter: Has your recent engagement uptick changed anything for you? Do you have any new plans or goals for your content career? Is content a full-time pursuit for you right now?
BH: Gaining a family on YouTube has definitely changed a lot for us, and it has opened a lot of doors to partnership opportunities, too! We are noticing our influence reaching a massive audience of people who want to know more about our family story and lifestyle. Creating content has been a full-time pursuit for us since the beginning of January 2021, and it has definitely been rewarding. Our goal is to continue to pursue content full-time and to work with more mainstream brands like Walgreens, Pampers, HomeGoods, and Target, and become long-term ambassadors for brands we love and use every day!
Tubefilter: What’s your favorite thing about creating content?
BH: We had such demanding careers before this for such a long time that our absolute favorite part about making content is the fact that we can work from home. We value being involved in our kids’ lives. We love how the boys’ personalities are blossoming because we are all home having fun making videos together. We are so proud of our kids and glad we will always have these videos for memories and years to come!
Tubefilter: What’s next in the immediate future for you and your channel? Where do you see yourself in five years?
BH: Yes, we have The Beverly Halls merch launching alongside our first single we want to release in celebration of us reaching one million subscribers on YouTube! With our success in making content, I definitely want to expand my singing passions. Making music has been a hidden talent of mine but now I want to craft that part of my talent and pursue music on the Brooke Hall channel.
In our immediate future, we would love to see Marco back inside the ring against some top-tier talent. Marco has had such a great boxing career that we are definitely exploring partnerships for his channel within the boxing and fitness space to push this forward.
In the next five years, we hope to have made a difference in the world with our influence, and to inspire our audiences that you’re not finished yet and your story has just begun!
Jellysmack is the global creator company that detects and develops the world’s most talented video creators. The company’s proprietary video optimization technology and data drive social audience growth, unlocking new revenue streams and amplifying monetization.
Currently home to over 150 influential Creators including PewDiePie, MrBeast, Brad Mondo, and Bailey Sarian, Jellysmack optimizes, operates, and distributes creator-made video content to Facebook, Instagram, Snapchat, TikTok, Twitter, and YouTube. Jellysmack-managed content boasts 10 billion global monthly video views and a cross-platform reach of 125 million unique U.S. users, making it the largest U.S. digital-first company in monthly social media viewers.
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