A new video convention called Clamour Live will mark a return to IRL gatherings after COVID quashed last year’s fan-focused events, including VidCon and Playlist Live.
Clamour Live will take place from Aug. 6 to 8, with roughly 150 influencers and 4,000 fans slated to gather at the Sheraton Dallas Hotel for meet-and-greets, performances, Q&As, and panels.
The event will be headlined by identical twin lifestyle creators Brooklyn & Bailey McKnight (who count 7 million YouTube subscribers), fraternal TikTok comedy stars Austin and Jaden Sprinz (who count a collective 25 million followers), dancer and America’s Got Talent semifinalist Merrick Hannah (12 million TikTok followers), and family-friendly YouTube channel Ninja Kidz TV (14 million subscribers).
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You can check out the full rundown of Featured Creators — with additional names to be announced leading up to the event — right here.
Clamour is an events and influencer marketing company that has hosted the Clamour Summit for top-tier creators, industry thought leaders, and kids and family brands since 2016. Clamour has also hosted experiential branded activations for the likes of Hasbro, Mattel, Spin Master, MGA, and Bandai. While its Clamour Summit franchise doesn’t feature fan participation, Clamour Live will mark the company’s first foray into fan-focused events, following its acquisition of another convention, CVX Live, in late 2019 for an undisclosed sum.
CVX Live, which had been held annually in Utah from 2015 to 2019, was founded by a group of creators, including fraternal comedy channel Bored Shorts TV and Mindy McKnight (of Cute Girls Hairstyles) alongside her husband, the digital entrepreneur Shaun McKnight. The McKnights (parents to Clamour Live headliners Brooklyn & Bailey) — in addition to John Roberts of Bored Shorts, and CVX Live’s other creator-owners — will continue to serve as owners and advisers to Clamour Live, but aren’t involved in day-to-day operations.
Tickets to Clamour Live — in the form of one-day ($80) or weekend passes ($150, which comes with a meetup) — are on sale now. A so-called ‘Ultimate Pass’ will also be available, priced at $400, which includes a secret creator meetup, a reserved meetup, early access to registration, fast-pass entry to all events , and merch.
“Our focus is on designing a community environment that makes every aspect positive and fun for our attendees,” Clamour co-founder and CEO Jonathan Katz said in a statement, “so that connecting and hanging out with other fans in the hallways is just as meaningful as meet-and-greet selfies and panels and performances with one of their favorite content creators.”
