[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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After taking a one-week break from the #1 spot in our global top 50, the channel whose viewership regularly leads the world has resumed its post atop our ranking. That South Asian content destination continues to pace the field, though a growing number of channels bolstered by YouTube Shorts are hot on its heels.
After falling down to second place in this ranking a week ago, T-Series has regained the #1 position in our global top 50. The digital home of the Indian record label added 799 million weekly views to its lifetime total; that figure represents a week-over-week traffic increase of 33%.
The channel that pipped T-Series in the rankings last week, SET India, now occupies the #2 spot. The first of two Sony-owned hubs in the top five counted 706.7 million weekly views, many of which came from its 106 million subscribers.
Cocomelon – Nursery Rhymes, the highest American channel in this ranking, claimed third-place. The kid-friendly animation hub’s 581.2 million weekly views allowed it to place first among the 19 US-based channels that reached this week’s global top 50. It sits between SET India and another Sony-owned Indian channel, Sony SAB, which trails Cocomelon in fourth place. The comedy destination posted another strong showing over our latest measurement period, accruing 485.3 million weekly views.
KIM ORO rounded out this week’s global top five. It raked in many of its 427.4 million weekly views via the YouTube Shorts platform, where its family-oriented snippets regularly receive millions of views.
Lately, K-pop groups like BLACKPINK and aespa have brought in massive viewership for themselves and their labels (YG and SM, respectively) upon the release of new music videos. But if you’ve forgotten what the most popular k-pop act in the world is, this week’s global top 50 offers a reminder.
Two of the three Korean channels that made the ranking this week belong to BTS and its corporate overlords. The septet’s BANGTANTV channel placed 27th on the global chart, and Big Hit Entertainment’s HYBE Labels channel moved up to 23rd.
Much of HYBE’s recent YouTube traffic has come from the official music video for “Butter,” the latest BTS single. What’s happening on BANGTANTV is more interesting. The channel’s seven-day viewership — 194.9 million weekly views — came mostly through videos associated with “Butter,” including choreography clips, live performances, and teasers for other videos.
Even the least-viewed of the nine videos released this week on BANGTANTV has more than four million views. In an interesting twist, that video is from a Korean fan event, while a clip of BTS performing “Butter” on Stephen Colbert’s late-night show has more than 13 million views. These trends help us understand what type of song “Butter” is: It’s an addictive, English-language bop fine-tuned for the international audience.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 19 channels in the Top 50.
- India: 9 channels in the Top 50.
- Russia: 4 channels in the Top 50.
- South Korea: 3 channels in the Top 50.
- Israel: 2 channels in the Top 50.
- Argentina, Belarus, Germany, Pakistan, Puerto Rico, Romania, Thailand, Turkey, and United Arab Emirates: 1 channel each in the Top 50.