Jellysmack, which helps creators who are successful on one platform optimize their content for distribution across Facebook, Instagram, Snapchat, TikTok, Twitter, and YouTube, has brought in former Condé Nast Entertainment executive Nathan Guetta as vice president of cryptocurrency.
Guetta spent the past five years as CNE’s SVP of product and technology, a position that had him oversee post-production, distribution, monetization, and audience reach of CNE video assets. He also spearheaded CNE’s recent push into non-fungible tokens (NFTs).
That push was not Guetta’s first experience with cryptocurrency: He is one of the original investors in Canada Computational Unlimited, a 100% renewable energy-based Bitcoin mining farm that launched in Quebec in 2017.
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“I’ve always had a foot in the content/media space and a foot in the crypto space, and now the dream is coming together–I can do both at the same time,” Guetta tells Tubefilter.
As for what projects he will lead at Jellysmack, he says the company is still ironing out the exact details of its break into the crypto and blockchain space.
“I can tell you the first phase for sure: We’re going to help creators,” he says. “At the end of the day, Jellysmack is a tech and data company. That’s what we know best. We know tech, we know data, and we’re going to use all of our assets to find the right NFT strategy and pair it with the right creators.”
Guetta adds that Jellysmack intends to make its crypto efforts eco-friendly.
Jellysmack says it ultimately aims to create “turnkey” cryptocurrency products, including a way for creators to mint their own NFTs and a blockchain-based marketplace where they can then sell those NFTs.
“In terms of providing the most value for creators, NFTs are the next logical step for Jellysmack and we’re excited for Nathan to get started,” Michael Phillipe, Jellysmack’s cofounder and co-CEO, said in a statement. “Fans are always looking for new ways to connect with their favorite creators, and NFTs will provide a simple and accessible way to make that happen.”