Gaming org FaZe Clan has tapped noted talent manager and entrepreneur Kai Henry to serve as its chief strategy officer.
In a release, FaZe said that Henry will “build a team of young creatives to propel the company into its next chapter” while working to ensure the “connective tissue between the business and the brand.” He will work in close tandem with the company’s founding members.
“The expansion is going to be about taking our merchandise, our brand, and starting to expand it in a luxury sense…and making the whole program more robust,” Henry told WWD of his plans. “I think taking our brand and putting it next to luxury brands is on the horizon.”
Prior to joining FaZe Clan, Henry helped manage artists like Snoop Dogg, Ice Cube, and Quincy Jones. He has also worked with startups including the lifestyle YouTube platform Skee.tv, streetwear line En Noir Clothing, Sol Republic headphones, and clothing brand We Are Massiv. He will continue to be involved with some of these ventures during his tenure at FaZe, the company said.