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The TikTok invasion of YouTube is real. Channels that specialize in short-form content are all over this week’s ranking of the top 50 most-viewed YouTube channels in the world. The top spot in our global ranking, however, still belongs to an Indian record label whose videos often run for much longer than one minute.
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T-Series has surpassed a number of notable milestones this year, clearing both 150 billion lifetime views and 180 million total subscribers. If the Indian record label is able to maintain its current pace, it should be able to add many more viewership feats to its name. Over our most recent seven-day measurement period, T-Series picked up 687.3 million weekly views, thus allowing it to hold onto the #1 spot in our global ranking.
This week, the channel playing second fiddle to T-Series is SET India, which earned the title of “global runner-up” for the second straight week. The Sony-owned hub, which targets an audience of South Asian TV consumers, registered 564.1 million weekly views during the first full week of May. That was enough to stay ahead of Cocomelon – Nursery Rhymes, which ended up in the same third-place position it occupied last week. The American producer of family content counted 501 million weekly views.
There was a big change at the #4 spot, which was claimed this week by short-form channel TIKTORIKI. The TikTok-style hub, which features the antics and adventures of an on-screen couple and flies the flag of Israel, received 496.5 million weekly views during our most recent measurement period. So if you’ve been trying to figure out just how many views the YouTube Shorts format can bring to channel, the answer seems to be about 500 million per week.
Sony SAB rounded out this week’s global top five. The Indian comedy destination counted 492.4 million weekly views.
A lot of times, I want to feature Indian channels in the Top Gainers section, but I struggle with the language barrier. But with Foodie Incarnate, there is no such divide. Like 16 other channels featured in this week’s global top 50, Foodie Incarnate flies the flag of South Asia’s most populous nation, but its appeal is purely visual.
In its content, which is proliferated via the YouTube Shorts platform, Foodie Incarnate presents regional dishes from around India, including many different snacks and streetside treats. These clips have a universal quality to them; you don’t need a translation to know that sev — fried, spatzle-sized pieces of chickpea flour — looks delicious. If only I could smell these videos, too.
Foodie Incarnate is an Indian channel using YouTube Shorts to its advantage, and it has the sort of audience you’d expect to come out of that combination. During the first week in May, the channel picked up 124.6 million weekly views and added 76,000 new subscribers. It experienced a week-over-week traffic hike of 54%, which allowed it to become the 46th most-viewed channel of the week worldwide. I hope its team is celebrating this success with some chole kulche.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
United States: 19 channelsin the Top 50.
India: 17 channels in the Top 50.
Russia and Pakistan: 2 channels in the Top 50.
Argentina, Belarus, Canada, Israel, Romania, South Korea, Thailand, Turkey, United Kingdom, and Vietnam: 1 channel each in the Top 50.