UTA Signs Beauty Creator Raye ‘ItsMyRayeRaye’ Boyce

By 05/07/2021
UTA Signs Beauty Creator Raye ‘ItsMyRayeRaye’ Boyce

Talent agency UTA has signed creator Raye Boyce — known to her 2 million YouTube subscribers as ItsMyRayeRaye — for worldwide representation in all areas.

Boyce, who launched her channel roughly eight years ago, has risen to renown for her beauty and DIY videos, while providing affordable product recommendations and sharing inspiration commentary on motherhood and mental health. She has 4.4 million followers across all of her social platforms, including 1.5 million Instagram followers.

Boyce has collaborated with many leading beauty brands on sponsored content — including Pantene, L’Oréal, Makeup Forever, Shiseido, and Revlon — and has launched her own collections with both Colourpop and BH Cosmetics.