[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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This week brought only slight changes to our global ranking of the top 50 most viewed YouTube channels of the week, but there are still plenty of trends within our worldwide top 50 that merit discussion and analysis. For starters, we can ask the question we’ve been asking for years now: How does an Indian record label continue to dominate these charts week in and week out?
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Yes, I’m talking about T-Series. During the last week of January, the South Asian entertainment giant once again earned its usual title as the most-viewed channel in the world. Its 886.7 million weekly views paced the rest of the world, and by adding one million new subscribers, it brought its total subscriber count above 170 million. These are all massive totals, but they’re the numbers we’ve come to expect from India’s largest record label.
For the umpteenth week in a row, Cocomelon – Nursery Rhymes placed second in the world, retaining its status as T-Series’ runner-up. The tuneful American channel registered 751 million weekly views, most of which presumably came from young children.
SET India made it an unchanged 1-2-3 in this week’s global top 50. The Indian TV hub, owned and operated by Sony, held onto its previous chart position thanks to 614.8 million weekly views. Another Sony-owned channel, Sony SAB, took fourth place, with its arsenal of comedic clips — and the 469.9 million weekly views they accrued — allowing it to move up one spot from the place it occupied last week.
Last week’s fourth-place finisher, Kids Diana Show, dropped back one spot to fifth. Despite suffering a 10% week-over-week viewership dip, the American family vlog’s traffic was still impressive, as it amassed 442.8 million weekly views.
After BTS, Blackpink is the biggest group in the K-pop universe, and the outfit’s success on YouTube this week exemplifies just how big a deal it is. The Korean quartet, which was debuted by YG Entertainment in 2016, had a bountiful seven days. The group’s official YouTube channel picked up 148.2 million weekly views during our most recent measurement period; that figure represents a 35% week-over-week increase. Powered by that surge of viewership, Blackpink cut its chart position in half, moving from 60th in the world up to 30th.
It’s not unusual to see a popular band move up these rankings when it releases a new music video on YouTube, but what’s amazing about Blackpink is that the group doesn’t even have a new video out — not yet. Instead, it was a teaser for the band’s upcoming video “Rosé” that pulled in the big viewership. The short clip already has more millions of views (33.8) than seconds (33). That is an impressive level of popularity.
Of course, the actual “Rosé” video figures to be an even bigger smash. We’ll see how high Blackpink’s star rises once the much-anticipated clip arrives.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
India: 17 channels in the Top 50.
United States: 14 channels in the Top 50.
United Kingdom: 3 channels in the Top 50.
Canada, South Korea, and United Arab Emirates: 2 channels in the Top 50.
Argentina, Australia, France, Pakistan, The Philippines, Puerto Rico, Russia, Romania, Thailand, and Turkey: 1 channel each in the Top 50.