YouTube Adds New Metric Letting Creators Track Video Performance Over 24-Hour Span

By 01/14/2021
YouTube Adds New Metric Letting Creators Track Video Performance Over 24-Hour Span

YouTube is launching a new analytics tool within YouTube Studio that will enable creators to track video performance over a 24-hour time span — an option that didn’t previously exist, aside from publicly available viewcounts.

The ‘First 24 Hours’ metric will live in the date picker at the top right-hand corner of the YouTube Studio analytics dashboard. Previously, the earliest window of time that a creator could choose after publishing a video was seven days.

In addition to looking at all of the data that a video has accrued within 24 hours — including views, watch-time, subscriber gains, estimated revenues, and beyond — creators will also be able to chart two videos and compare their performance against one another over a 24-hour period. These charts also provide data about traffic sources, or how a viewer has landed on a particular video — be it browsing features, notifications, channel pages, etc.

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In its latest Creator Insider video, YouTube noted that the 24-hour metric will only be accessible to videos that have been posted after 2019, and it won’t be available for live streams.

Despite the addition of this new metric today, YouTube has long emphasized video performance over a 24-hour time span — particularly with respect to music videos, where the site ranks artist clips by how many views they garner on their first day of release.

You can learn more in the latest episode of Creator Insider below:

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