Hijazi and Hussar–whose podcast Zane and Heath: Unfiltered (752K) was picked up by Spotify earlier this year to pilot the streamer’s foray into audiovisual content–officially unveiled the brand this week ahead of its Dec. 8 debut.
“After two years of creating the best coffee in the world with my best fuckin friend, we’re finally ready to launch,” Hijazi tweeted.
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— zane (@zane) December 7, 2020
On Kramoda’s website, Hijazi and Hussar explain they came up with the idea to make their own coffee because of the success of their “coffee talk” segments, which later turned into the hour-plus-long episodes of Unfiltered. Their end product is 100% Arabica beans “expertly roasted by a 5th generation California roastmaster,” per the site.
Kramoda offers three coffees: a medium-roast house blend, a Tahitian vanilla blend, and a cinnamon french toast blend. Each of the three flavors is available in single-serve cups (24 for $13.99), and the house blend additionally comes in bagged roasted bean form ($10.99 for 12 oz). The brand also has its own merch: a Kramoda coffee mug ($9.99), hoodies ($45), T-shirts ($25), and a ball cap ($22).
Item descriptions note that the original stock of items sold out within seven hours, and products are being restocked. For now, all sales are considered pre-orders, and are slated to ship Dec. 30.
Hijazi and Hussar are far from the only YouTubers to launch their own food brand–or even their own coffee. Digital creators have dropped everything from tea to hot sauce, a phenomenon we covered in a recent episode of our investigative video series, Creator News. You can check it out here.