NRG Esports, the pro gaming and lifestyle organization founded by Sacramento Kings owners Andy Miller and Mark Mastrov, has opened a new content creation headquarters in downtown Los Angeles.
Called The Castle, the HQ is “a cutting-edge space for influencers and creatives to connect and enjoy one-of-a-kind installations, elevating gaming tournaments and content creation,” NRG told Variety.
NRG was founded in 2015; its roster comprises around 50 digital content creators and esports pros who compete in popular games like Apex Legends and Fortnite. Its Overwatch League team, the San Francisco Shock, is currently No. 1 in the world, having won the league’s grand championships in both 2019 and 2020.
NRG also boasts an impressive roster of investors: among them are NBA legend Shaquille O’Neal, MLB stars Alex Rodriguez and Jimmy Rollins, Jennifer Lopez, and Dutch DJ/producer Tiësto.
The Castle is officially opening today. Per Variety, it has more than a dozen different areas, each decorated for a different theme. One area, the Oval Office Wreck Room, is stocked with pop culture-y props and costumes, while the gaming room offers a 40-foot (yes, feet) TV and puffy armchairs. There’s also a space/cat-themed lounge and a snack bar.
“The NRG Castle is designed to be a hub for entertainment and lifestyle content, taking a funhouse and collaborative workspace to another LED-lit level,” NRG said in a statement.
NRG also recently signed a content creation partnership with Shots, the massive digital talent management house and production studio that reps creators like Lele Pons and Jake Paul, and makes original content for YouTube, Netflix, and Spotify.
You can see photos of the location below: