[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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Last week, we saw a change at the top of our ranking of the most-viewed YouTube channels of the week. That reshuffling turned out to be short-lived, though a new week brought its own surprises. In our latest global chart, a familiar Indian entertainment hub is back on top, with a few kid-friendly channels flip-flopping their positions behind it.
After spending several months anchored to the top spot in our ranking of the world’s 50 most-viewed YouTube channels, T-Series slipped back to second place in last week’s chart. But in our last chart of October, order is restored, with T-Series once again ranking first. The Indian record label managed 960.5 million weekly views, an increase of 8% over its previous weekly total. With that massive viewership, T-Series is closing in on what would be its first-ever billion-view week.
Cocomelon – Nursery Rhymes, the channel that eclipsed T-Series last week to reach the #1 spot, fell all the way back to third this week, thanks to a precipitous week-over-week viewership dip of 15%. Vlad and Niki, a Floridian family vlog, moved past Cocomelon to emerge as this week’s global runner-up, receiving 800.7 million weekly views. Cocomelon’s third-place finish was not far behind, as the California-based animation hub received 779.3 million weekly views.
Aside from T-Series, the other channel in this week’s top five to see a surge in traffic is Kids Diana Show. The Ukranian-American kid-friendly channel took fourth in our latest global chart after a seven-day period in which it accrued 697.4 million weekly views, which represented a 10% jump over the previous measurement period. With its big week, Kids Diana moved up one spot, pushing SET India down to fifth place. The Sony-owned entertainment hub scored 614.2 million weekly views.
One of the fun things about each week’s analysis of the global chart is that we get to see which reality TV shows are trending around the world. While individual nations may tinker with the competition series format, the genre’s universal appeal — its heroes and villains, the rising tensions provided by its eliminations, and so on — is evident any time I explore YouTube comments to find what people are chatting about.
This week, the commentary I’m plugging into Google Translate concerns A Fazenda(The Farm), a Brazilian adaptation of a Swedish reality show in which contestants must unplug from their devices and go live together on a farm.
A Fazenda‘s YouTube activity has surged upward, with the show drawing a lot of viewers to its live-streamed breakdowns of each episode’s eliminations and intrigues. By scrolling through Portuguese comments, I get the sense that Luiza is one of the main villains of the show’s current season (its twelfth overall). Meanwhile, I don’t need any translation help to appreciate the large pane of glass that COVID-proofs the aftershow’s analysts as they (presumably) break down all the twists.
These streams, and all the other A Fazenda videos on YouTube, are doing big-time business. Over the past seven days, the show’s official channel received 133.4 million weekly views, which represents a 40% week-over-week increase. Bolstered by those numbers, A Fazenda reached 38th place in our global chart, up from 60th last week.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
India: 16 channels in the Top 50.
United States: 12 channels in the Top 50.
Russia: 4 channels in the Top 50.
South Korea: 3 channels in the Top 50.
Brazil, Canada, Pakistan, and United Kingdom: 2 channels in the Top 50.
Argentina, Australia, Belarus, The Philippines, Romania, Turkey, and United Arab Emirates: 1 channel each in the Top 50.