Leading kids’ YouTube property CoComelon wants to take over the world — and is looking far beyond its YouTube roots to do so.
Parent company Moonbug — which acquired CoComelon in July amid a $120 million funding round — today inked a deal with telecom giant KT Corporation to bring the famed children’s series to South Korea. CoComelon will be distributed across all KT platforms, including Olleh TV and Seezn, which will initially receive 170 episodes with more to come “soon,” Moonbug said.
“CoComelon has been entertaining millions of kids across the globe with its engaging and educational children’s content,” Moonbug’s head of EMEA and APAC, Nicolas Eglau, said in a statement. “Our goal is to continue bringing CoComelon to new audiences and as one of the biggest IPTV providers, KT is a strong partner to do so in South Korea.”
CoComelon already nabs unfathomable views on YouTube, with 96 million subscribers and 3.5 billion monthly views. The series comprises videos — targeting ages one to four — that at once entertain children with bright colors, music, and dance, while teaching them essential life skills. The 3D animated series stars Flagship character Baby JJ and his siblings, with episodes centering on letters, numbers, animal sounds, colors, and more.
In other CoComelon news — stateside — Moonbug announced that after the property’s arrival on Netflix four months ago, it has become one of Netflix’s top performing titles, peaking at No. 3 on the streaming giant’s list of most-viewed U.S. programming. Moonbug’s head of brand, Ditte Lucas, attributes the series’ popularity on Netflix to the fact — at least in part — that “families are spending more time together than ever before” amid the coronavirus pandemic.