[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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The ongoing extension of social distancing protocols has necessitated the proliferation of entertainment options that can keep young children occupied while they’re stuck at home. With that demand in mind, we can examine this week’s ranking of the top 50 most-viewed channels on YouTube, which includes a number of kid-friendly hubs from around the globe. The leader of the pack, however, is once again an Indian channel that consistent rolls up millions of views each day by offering content appropriate for lots of different ages.
Here’s a sentence we’ve written dozens of times, in some way or another, over the past few years: T-Series was the most-viewed YouTube channel of the week. The Indian music video hub is still on top of our global chart thanks to its 952.5 million weekly views. That’s not only the highest total of the week, it’s also a 4% increase over T-Series’ previous chart performance.
Second place went once again to an American channel that leads all other kid-catered offerings on YouTube. Cocomelon – Nursery Rhymes posted a weekly sum of 864.8 million views, which brought its lifetime view count above 80 billion views. That’s more than twice as much lifetime viewership than this week’s third-place finisher, American family vlog Vlad and Niki, which moved up a spot thanks to its 767.3 million weekly views.
Vlad and Niki holds only a slim lead over the second of 17 Indian channels in this week’s global 50. SET India‘s fourth-place effort was powered by 740 million weekly views for the Sony-owned, South Asian hub. That traffic gives it a little breathing room over Kids Diana Show, which rounded out the top five by receiving 683.6 million weekly views. The Ukranian-American channel also surpassed 65 million subscribers this week.
Last week, in our weekly rundown of the global top 50, we discussed the YouTube success of Peppa Pig, which has translated its TV programming into a digital-friendly format by offering constant live streams of short, to-the-point episodes. This week, let’s take a look at another kid-friendly franchise that knows how to attract a big online video viewership: Talking Tom. The app and video game series, headlined by its titular feline, is commanding tons of eyeballs on YouTube thanks to high-quality 3D animations that feature the adventures of adorable animals.
This week, Talking Tom‘s big hit was a new animation set at a backyard pool. If I’m being honest, I feel like the video is taunting us a bit. Do these playful animals not know that summer is over? Also, not to be a total wet blanket, but they don’t seem to be social distancing, either.
This video’s 49.5 million views have paced the Talking Tom YouTube channel, which moved up from 53rd place to 37th in our latest global charts, riding a 20% week-over-week viewership increase along the way. In total, the popular cat’s YouTube home received 129.5 million weekly views during our most recent seven-day viewership period.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
India: 17 channels in the Top 50.
United States: 15 channels in the Top 50.
Russia and South Korea: 3 channels in the Top 50.
Argentina and Canada: 2 channels in the Top 50.
Australia, Belarus, Brazil, Pakistan, The Philippines, Romania, Turkey, and United Kingdom: 1 channel each in the Top 50.