Range Media, a newly-formed talent management and brand development firm established in September by former agents from CAA, UTA, and WME, has tapped Kai Gayoso to lead its digital business. He has also been named a partner at the company.

In this role, Gayoso — who most recently served as a strategic partner manager for creators and emerging talent at Facebook — will lead representation for digital talent at Range, and work with clients across the company to develop individualized digital strategies, per The Hollywood Reporter.

“We are thrilled to welcome Kai to the Range Media team,” co-founding partner Dave Bugliari told the Reporter in a statement. “His reputation precedes him as a forward-thinking strategist with a deep understanding of the multimedia landscape.”

Range reps talent across film, TV, music, and digital. Its founders include Mackenzie Condon Roussos, Rich Cook, Michael Cooper, Susie Fox, Sandra Kang, Rachel Kropa, Chelsea McKinnies, Peter Micelli, Mick Sullivan, Byron Wetzel, Jack Whigham, and Matt Graham. Initial clients reportedly include Taron Egerton, Keira Knightley, Michael Fassbender, and Michael Shannon, per the Reporter. Prior to their departures, Range’s founding partners repped the likes of Michael Bay, Margot Robbie, Zac Efron, and Tiffany Haddish.

At Facebook, Gayoso worked with the likes of David Dobrik and Jimmy ‘MrBeast’ Donaldson over the past two-and-a-half years to help grow their presence on the social network. He also helmed strategy for the launch of creator-focused products including in-stream ads and fan subscriptions.

Prior to Facebook, Gayoso — who started his career in the UTA mailroom — served as a talent manager at Scale Management, and as a digital strategist at ID Public Relations.

Range Media is backed by Peter Micelli, Point72 Ventures, former New York Knicks coach David Fizdale, former Microsoft CMO Mich Mathews-Spradlin, and Grubhub founder and CEO Matt Maloney. The company told the Reporter its goal is to offer more intimate, curated representation with a family-style corporate culture. At launch, all Range employees will receive equity in the venture.

Photo credit: Jessica Chou

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