[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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If you thought a new month would bring new standings in our weekly rankings of the top 50 most viewed channels on YouTube, well, maybe in November. Though the calendar has turned over into October, the top five most-viewed channels of the week are the same as last week’s, and they finished in the same order to boot — with an Indian entertainment hub leading the way.
T-Series has seen its seven-day viewership dip slightly since the last time we measured it, but the Indian entertainment hub, run by one of the South Asian nation’s premier record labels, is still far and away the most popular channel on YouTube. Over the past seven days, it added 917.9 million weekly views to its lifetime total, falling less than 2,000 views shy of 918 million. Though T-Series missed out on that round number, it still beat out #2 finisher Cocomelon – Nursery Rhymes. The American purveyor of animations aimed at young kids amassed a weekly total of 838.7 million views.
Third place, for the second week in a row, went to SET India. The Sony-owned channel, which provides snippets of audio and video entertainment to its 84 million subscribers (and counting), earned 731.8 million weekly views.
And once again, the final two channels in the top five are both family vlogs with roots in Eastern Europe and business operations based in the US. Vlad and Niki, which offers the adventures of two boys, posted 705.5 million weekly views during our most recent measurement period. Kids Diana Show, which offers a more feminine perspective when compared to Vlad and Niki, finished fifth after completing a seven-day stretch in which it received 681.6 million weekly views.
If you’ve spent much time perusing these charts, you’ve likely noticed that Peppa Pig, who is a prominent porcine presence in many homes where young children reside, is a big hit on YouTube.
In a landscape dominated by amateur and independent kid-friendly channels, Peppa is one of the few children’s TV programs to leave a recurring mark on our global rankings. This week was particularly fruitful for the Nick Jr. heroine and her family, as the official Peppa Pig YouTube channel received 130.8 million weekly views, a 7% week-over-week lift that allowed it to reach 27th place in our global chart.
As a recognized and trusted family brand, Peppa Pig has a leg up on YouTube, but the show’s official channel also makes fine use of some online video best practices as well. Much over the channel’s content is assembled in hours-long marathons, with several days-worth of Peppa video arriving on YouTube each month. Long video runtimes, when combined with frequent uploads, can be spun into gold with a little help from YouTube’s mysterious algorithm, and that’s exactly what Peppa does. This compilation, which begins with a colorful autumn episode, is closing in on a million views:
So if you’re ever looking to entertain a young child, keep this in mind: On YouTube, Peppa Pig is always on.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
India: 18 channels in the Top 50.
United States: 13 channels in the Top 50.
Russia: 4 channels in the Top 50.
South Korea: 3 channels in the Top 50.
Argentina, Canada, and United Kingdom: 2 channels in the Top 50.
Belarus, Brazil, Indonesia, Puerto Rico, Romania, and Turkey: 1 channel each in the Top 50.