[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
As September comes to a close, the channels that dominated YouTube at the beginning of the month are still on top at its end. The top ten finishers in our latest ranking of the top 50 most-viewed YouTube channels of the week have a lot in common: They’re all associated with either the United States or India, most of them cater to small children, and they’re all chasing an indefatigable Indian entertainment juggernaut.
T-Series has won September. The official YouTube hub of one of India’s foremost record labels has been at the top of our charts for the entire month, and it remains #1 for now. Over the most recent seven-day period measured for our global chart, T-Series received 923.8 million weekly views. While that total is 4% smaller than the viewership the channel accrued over the seven days prior to the current period, it’s still enough for a lead of nearly 100 million views over the global chart’s runner-up, Cocomelon – Nursery Rhymes. The American animation hub, which offers its titular ditties to its audience of young viewers, ended the week with a total of 825.4 million weekly views.
This week, third place went to an Indian channel as well, with SET India recapturing the same position it earned in our previous global chart. The South Asian destination, owned and operated by Sony Entertainment television, earned 772.3 million weekly views, giving it a comfortable cushion over fourth place, which was occupied this week by Vlad and Niki. The Slavic family vlog, based in the US, scooped up 707 million weekly views.
Finally, Kids Diana Show rounded out the top five. The Ukrainian-American kiddie channel secured 678.6 million weekly views, ensuring that this week’s top five would be the same as last week’s. While all five of those channels saw their traffic dip slightly since the previous global chart, there’s still a sizable distance between them and the next best five, so don’t expect too many changes at the top of our worldwide ranking in the near future.
There are so many channels offering Disney-themed skits and sketches to toddlers, that it can be hard for any individual Mouse House-aligned hubs to stand out. But even in that crowded field, Come Play With Me exhibits considerable artistry.
The channel’s videos are simple, cheerful sketches and skits that are acted out by dolls, who are anthropomorphized by a disembodied voice. The resulting videos are of high-quality and are slickly-edited, which has perhaps helped them gain attention. It doesn’t hurt that the skits feature Elsa and Anna from Frozen while also running for longer than ten minutes apiece — two qualities that are likely favored by YouTube’s mysterious algorithm.
Whatever the reason for Come Play With Me’s popularity, the channel had an especially nice run over the past seven days. Its weekly activity included 108.2 million weekly views, which represents a 90% week-over-week increase. After placing 205th last week, the kid-friendly hub snuck into our latest global top 50, claiming the 50th and final spot in the ranking. Those results should have the Elsa and Anna dolls jumping for joy, if their human puppeteer would be so kind as to move them.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
India: 16 channels in the Top 50.
United States: 13 channels in the Top 50.
South Korea: 3 channels in the Top 50.
Argentina, Canada, The Philippines, Russia, and United Kingdom: 2 channels in the Top 50.
Belarus, Brazil, Indonesia, Pakistan, Puerto Rico, Romania, Turkey, and United Arab Emirates: 1 channel each in the Top 50.