[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
For yet another week, this truism holds: if you want to run a channel that registers as one of the 15 most popular in the world, it helps to be either an Indian channel that provides movie clips and music videos or an American channel that offers videos to babies, toddlers, and other young children. Once again, those two categories dominated our list of the 50 most viewed YouTube channels of the week worldwide.
T-Series is still #1. Though the Indian entertainment hub has been supplanted at the top of our global chart a few times this year, it is currently on a months-long run of dominance, and it looks likely to spend the entire month of September in our global ranking’s top spot. This week, T-Series’ seven-day totals include 961.9 million weekly views and one million new subscribers, both of which outclassed the totals earned by any other channels that made our ranking.
Cocomelon – Nursery Rhymes is once again serving as our global chart’s runner-up. The kid-friendly channels, built around its collection of musical animations, earned 840.5 million weekly views over our most recent measurement period, which was enough to keep in ahead of the oncoming third-place finisher, SET India. The Sony-owned South Asian hub saw its viewership rise by 18% week-over-week during the past seven days, and its final tally included 800.2 million weekly views.
Two more American channels that cater to the youngest set of YouTube viewers rounded out this week’s global top five. Family vlog Vlad and Niki fell a spot after ranking third last week, but its 696.2 million weekly views are still mighty impressive. The channel right behind it in fifth, Kids Diana Show also dropped down one place from its previous chart position, but it too earned massive viewership, including 641.9 million weekly views and half a million fresh subscribers over the same period.
If you possess only a cursory knowledge of the Korean music industry, perhaps you’ve heard of Big Hit Entertainment, the label that created and represents BTS and regularly reaches our global top 50 (It placed 45th this week.) But Big Hit is hardly the only music factory turning out K-pop hitmakers. Another major Korean label is JYP Entertainment, which passed Big Hit on YouTube this week by earning 126.1 million weekly views, a 50% week-over-week viewership increase that took it from 93rd place in our charts all the way up to 41st.
The musical group catalyzing JYP’s big week on YouTube was Stray Kids, an eight-piece outfit that was formed out of a 2017 reality show. (The show was — you guessed it — also produced by JYP.) Stray Kids released its first album earlier in 2020, and the group is now taking over YouTube with flashy, intricately choreographed music videos. One such video accompanies the song “Back Door,” and it has received more than 41 million views since hitting the internet on September 14th. Check it out if you want to experience a percussive beat, hip-hop-inspired vocals, and so, so many boys.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
India: 17 channels in the Top 50.
United States: 13 channels in the Top 50.
South Korea: 4 channels in the Top 50.
Russia: 3 channels in the Top 50.
Canada: 2 channels in the Top 50.
Argentina, Brazil, Indonesia, Jordan, Pakistan, Puerto Rico, The Philippines, Romania, Turkey, United Arab Emirates, and United Kingdom: 1 channel each in the Top 50.