[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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The most popular family-friendly channels in the world continue to trade places at the top of our US-only ranking of the most viewed YouTube channels of the week. This week, the digital home of a six-year-old, Ukranian-born child star topped the chart, with several similar destinations following right behind it.
It’s been a big couple of months for the Kids Diana Show. In May, Diana — born in Ukraine but based in Miami — signed a deal with the digital content company Pocket.watch, which will result in several new shows and products. Now, Kids Diana Show is #1 among all US-based YouTube channels. Over our most recent measurement period, the family vlog earned 875.4 million weekly views, a 21% week-over-week increase. That was about 75 million more views than the week’s second-most viewed US YouTube channel, Cocomelon – Nursery Rhymes. The California-based animation destination, riding a 9% week-over-week viewership increase of its own, earned 799.8 million weekly views.
Marginally behind Cocomelon in third place is the other channel, aside from Kids Diana Show and Cocomelon, that has reached the #1 spot in this chart at some point in 2020. Vlad and Niki has dropped a couple of positions since it found itself at the top of our ranking, but its 786.8 million weekly views is still quite a healthy total.
Both the #4 and #5 spots in this ranking were unchanged from the previous week. Like Nastya, the other high-ranking family vlog in this chart, held onto the #4 spot after a week in which it received 467.4 million views. Behind it in fifth-place is Movieclips; the Los Angeles-based repository of film clips and trailers tallied 360.6 million weekly views; that was enough for it to keep its place in the top five.
Top Gainers (Or Something Like That)
For this week we’re trying something a little different with this Top Gainers section. Usually we talk about a channel that had an impressive week-over-week increase in views and do a shallow dive into why. This week, we’re going to do that same shallow dive into why, but it’s about a channel that:
May or may not be inside the Top 50. (This week’s is at #56.)
But is still getting a sizable number of views. (This week’s had 53,346,336 during the 7-day timeframe.)
We find interesting for one reason or another. (Like a cocktail of Life Hacks and K-pop that the YouTube algorithm can’t get enough of!)
We may or may not go back to the old format. We hope you enjoy the change, for however long it may last.
So, what happens when you take popular YouTube keywords like “prank,” “challenge,” and “fails,” apply them to 10-minute-long uploads that sate the YouTube algorithm, and upload them almost daily? You may find yourself counting a few million views.
That’s what’s going on at WooHoo, which has joined its sister channel Troom Troom in our US-based top 50. Over seven days, WooHoo — which self-describes its content as “Pranks, funny stories, awkward moments, сrafts, life hacks and more!” — has received 53.3 million weekly views. That’s a -28% viewership jump over its 73.9 million views in the previous seven days, but impressive nonetheless. Those statistics are good enough to place WooHoo in 56th place on our US-only chart.
One of the most lucrative keywords for WooHoo this week has been “BTS.” The K-pop supergroup is featured in the title of a recent WooHoo video about snacks, though the video itself features only tangential references to the Korean megastars. One could argue that BTS was included in the video’s title for no reason other than generating clicks, but on the other hand, Jimin is just so dreamy!