After launching a new corporate division dedicated to helping digital creators navigate the product licensing space, Semaphore — which was founded in 2002 to provide accounting, tax prep, payroll, and other services for digital creators — has unveiled its latest deal.
Semaphore Licensing Solutions has helped facilitate an agreement between the hit, kid-friendly YouTube channel Trinity And Beyond and Fashion Angels Enterprises — a global supplier of craft, activity, stationery, and lifestyle products aimed at tween and teen girls. Forthcoming Trinity And Beyond-branded arts and craft products, per Semaphore, will include bracelet-making sets, backpacks, stickers, and stationery — available via brick and mortar stores as well as online.
The Trinity And Beyond channel, which counts 5.3 million subscribers and nabs upwards of 130 million monthly views, stars Trinity and her younger sister, Madison, who have become beloved for their scavenger hunts, pranks, and other kid-friendly antics during quarantine. The duo’s parents also frequently appear. Their most popular video to date appears to be a scavenger hunt-slash-prank that has amassed a staggering 27 million views (see below).
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“Our team focuses on bringing product lines to life that both expand and enhance the emotional connection between our talent and their loyal fans,” Semaphore founder and CEO Michael Bienstock said in a statement.
In addition to Trinity And Beyond, Semaphore’s licensing portfolio includes Cassey ‘Blogilates’ Ho, skateboard-focused Braille Skateboarding, and children’s channel SuperHero Kids.
