A3 Artists Agency has signed Nyma Tang, a powerful voice for inclusion within YouTube‘s beauty community.
Tang, who has advocated for beauty brands to better diversify their shade ranges with her series, The Darkest Shade — in which she tests out the darkest available hues for buzzworthy foundation and concealer brands — has amassed 1.2 million subscribers and last month garnered 2.8 million views. The most popular episode of The Darkest Shade has clocked a whopping 11.9 million views (see below). Tang also counts 485,000 followers on Instagram.
“Nyma is someone who uses her platform and voice to spark important conversations surrounding inclusivity and equality, which remain pillars of the agency now more than ever,” A3 president Brian Cho said in a statement. “As Nyma looks to take the next step in her career, A3 will help amplify the social impact she’s making beyond just the beauty space.”
Tang, who hails from South Sudan, has also collaborated on sponsored content with the likes of Fenty, Dior Beauty, Estee Lauder, and CVS. And she dropped her very first product collaboration with MAC in 2018 — a limited-edition red lipstick that sold out quickly after its launch, per A3. These accomplishments are all the more impressive considering Tang has only been on YouTube for less than four years.
Tang, who recently moved from Dallas to Los Angeles with her fiance, Anthony, will continue to be managed by Dru Sansenbach.