Markiplier And Jacksepticeye’s Clothing Brand Cloak Digs Up ‘Minecraft’ Partnership

By 05/26/2020
Markiplier And Jacksepticeye’s Clothing Brand Cloak Digs Up ‘Minecraft’ Partnership

Just a couple months after dropping an official Five Nights at Freddy’s capsule collection, Markiplier and Jacksepticeye’s lifestyle clothing brand Cloak has revealed its team-up with another YouTube-favorite video game: Minecraft.

The Minecraft Dungeons Limited Edition Collection, launched today, contains a whopping 40 pieces, including T-shirts ($30), hoodies ($60), hats ($24), and several special variations of the brand’s signature cloak ($88). Many are emblazoned with Minecraft imagery, including its iconic tools, gatherable items, and plenty of chickens. Like the rest of Cloak’s products, all pieces are non-gendered, and available in sizes from XS to 5X.

The line is debuting today to coincide with the release of Minecraft Dungeons, a spin-off title that, instead of offering Minecraft’s hallmark mining and crafting mechanisms, invites players to battle–and loot–their way through procedurally-generated dungeons filled with randomized enemies.

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Markiplier (aka Mark Fischbach, who has 25.8 million subscribers on YouTube) and Jacksepticeye (aka Seán McLoughlin, 24 million) have both uploaded dozens of Minecraft videos to their channels. The game starred in one of Fischbach’s early content series, Drunk Minecraft, and McLoughlin began his first lengthy playthrough in June 2019.

“We are incredibly excited to partner with Mojang and Microsoft on this clothing line, especially considering the amount of time we have both spent exploring Minecraft,” the duo said in a joint statement. “We want to bring the same type of experiences and emotions from exploring these worlds to the clothing line, to make it as genuine and authentic as possible for all of the fans and gamers out there, while allowing them to see it with new eyes. To be able to design clothes from the game and bring them into the real world is a dream come true.”

Brian Mann, CEO of Cloak, added, “Cloak launched because we wanted to create an all-inclusive community with gaming at its core and storytelling at its heart. The Minecraft world perfectly brings these things together.”

You can see the full collection here.

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