[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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It appears as if it’s only a matter of time before a YouTube channel tops one billion views in a single week. In our latest Tubefilter Top 50, a family-friendly animation studio reached the precipice of that monumental achievements, thanks to the significant jump in viewership it saw versus the previous seven-day period.
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Cocomelon – Nursery Rhymes dipped just below 900 million weekly views last week, but the American entertainment hub has since returned to its record-breaking pace. The purveyor of animations intended for young children reached 985.9 million weekly views in our latest chart. That’s good for a 10% increase over its previous viewership, and it leaves Cocomelon just a stone’s throw away from a ten-digit weekly total. Just a few years ago, pulling in that kind of viewership over an entire year would have been almost unthinkable. But now it’s just another milestone for YouTube’s kid-friendly juggernaut.
T-Series had a strong week of its own, though its success pales in comparison to that of Cocomelon. The Indian music video channel saw its viewership rise by 2% this week, leaving it with a seven-day total of 668.7 million views, good for the #2 spot in our global chart. Another channel aimed at YouTube’s youngest viewers, Kids Diana Show, hopped up two spots this week to reach #3, thanks to an 8% viewership jump that resulted in a final tally of 618.5 million weekly views.
The American family vlog Like Nastya held onto the #4 spot for the second week in a row by receiving 582.1 million views over the measured period. SET India dropped two spots to round out the top five; the Sony-owned South Asian hub scooped up 565.8 million weekly views.
As you can no doubt divine from the makeup of our chart toppers, children’s content remains the most fruitful category on YouTube, especially during a time when most children are staying at home and their parents are no doubt eager to indulge any entertainment solution that might keep their youngsters engaged. But even within the category of children’s videos, there is a fascinating divide between the companies that reap major viewership from trusted children’s media sources and the independent producers who deliver a more organic brand of wholesome content.
One of the more interesting bets in the former category is Voot Kids, which rode a 91% week-over-week viewership increase and 142.9 million weekly views to reach the 32nd position on our charts, after charting in 109th place seven days ago.
The Voot Kids YouTube channel is adjacent to an app of the same name, which offers videos from well-known media companies to Indian families. Since launching in late 2016, the Voot Kids channel has claimed more than 3.5 billion lifetime views, and content from local TV shows are among its biggest draws. A major driver of this week’s growth was a series of videos featuring Motu and Patlu, the two protagonists of the animated sitcom Motu Patlu, which airs on the Indian version of Nickelodeon.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
India and the United States: 16 channels each in the Top 50.
Canada, Russia, United Kingdom, Philippines, and Argentina: 2 channels in the Top 50.
South Korea, United Arab Emirates, Brazil, Egypt, Jordan, Venezuela, Turkey, Vietnam, and Romania: 1 channel each in the Top 50.