Famed Editor Carine Roitfeld Pacts With amfAR, YouTube For COVID-19 Fashion Fundraiser

By 04/30/2020
Famed Editor Carine Roitfeld Pacts With amfAR, YouTube For COVID-19 Fashion Fundraiser

Fashion website CR Fashion Book, founded by former Vogue Paris editor Carine Roitfeld, is teaming up with amfAR (The Foundation for AIDS Research) and YouTube for a star-studded runway show to support research for a COVID-19 cure.

The event, dubbed CR Runway With amfAR Against COVID-19: Fashion Unites, will be hosted by YouTube’s head of fashion and beauty, Derek Blasberg, and is to stream tomorrow at 4 pm ET, airing exclusively on YouTube’s flagship fashion hub at YouTube.com/Fashion. This is the second annual standalone CR Runway show in partnership with amfAR, but the first time that funds will be allocated to coronavirus research.

In order to adhere to current social distancing guidelines, each of the models will be sporting fashions from their own closets, as styled by Roitfeld and team, who will also consult on hair (Sam McKnight), makeup (Tom Pecheux), nails (Mej Kawajiri), and choreography. Models will film themselves walking from home, and these videos will then be edited to form a complete digital runway show.

Participants include models, designers, and celebrities like Virgil Abloh, Hailey Bieber, Miss Fame, Ashley Graham, Winnie Harlow, Kim Kardashian West, Miranda Kerr, Karlie Kloss, Joan Smalls, Riccardo Tisci, Diane Von Fürstenberg, Alexander Wang, and more.

“In this time of crisis, we are expanding our efforts to include research on the deadly new coronavirus and have established the amfAR Fund to Fight COVID-19 for that purpose,” amfAR CEO Kevin Robert Frost said in a statement. “The fact is, amfAR is uniquely positioned to participate in the all-out effort to develop effective treatments and a vaccine for the coronavirus. However, we remain fully committed to HIV research….All money donated for HIV research will stay in HIV research, whereas all donations to this special fund will be earmarked for research on COVID-19.”

You can tune into the event tomorrow right here, and check out a teaser below: