Quibi has lost yet another executive.
Its (now-former) head of brand and content marketing, Megan Imbres, is the fourth top exec to leave the short-form video service in the past six months. She’s leaving just two weeks after Quibi’s potentially inauspicious launch, and following in the footsteps of three executives who left pre-launch: Tim Connolly, Quibi’s now-former head of partnerships and distribution, who left in August; Janice Min, head of daily content, who left in September; and Diane Nelson, head of content operations and programming, who left in November.
While at Quibi, Imbres–who joined the company after six years in marketing at Netflix–oversaw creative development for its advertising. On her LinkedIn page, she wrote that she “built a marketing team from zero,” and that she and her team were “responsible for all go-to-market activities for Quibi, including all creative development across content and brand, social media creative and channel management, as well as brand media spend.”
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In a staff memo obtained by Variety, Imbres told coworkers she felt it was an “opportune time” to leave Quibi. “Now that we are on the other side of launch, I’ve made the very hard decision to leave Quibi,” she wrote, adding that she’ll “take some time to identify my next challenge.”
A Quibi spokesperson told Variety, “Megan played an important leadership role in the development of Quibi’s unique brand…We wish her all the best in her next endeavor.”
It’s not clear if Quibi will hire someone to replace Imbres, or if her role will be dissolved as Connolly’s was.
As for Quibi’s launch being potentially inauspicious…The service has nearly $2 billion in funding from some of the entertainment industry’s biggest entities, and enlisted major stars like Chrissy Teigen, Tyra Banks, Jennifer Lopez, and Liam Hemsworth to star in its originals, but has only been downloaded 2.7 million times since launch. Yesterday, it responded to a top user complaint by agreeing to add a screen-casting feature that’ll let people play Quibi content on their TVs.