BTS, the K-pop boy whose fans regularly return earth-shattering viewership figures online, has just broken a new record on YouTube.
The music video for the group’s latest single, “On,” has become the biggest YouTube Premiere of all time, the video giant says. Premieres are pre-scheduled events enabling artists to build anticipation and fans to convene to check out a video as a community while it drops. The Premiere event for “On” earlier today — the latest single from the group’s new album, Map Of The Soul: 7 — drew 1.54 million concurrent viewers at peak, YouTube says.
The previous record-holder for concurrent Premiere viewership was K-pop girl group BlackPink, who amassed 979,000 viewers at peak for the debut of their music video, “Kill This Love.”
Another closely-watched stat for music videos on YouTube is 24-hour debuts — the number of views a video nabs within a 24-hour time period. Last week, another music video for the song “On” — dubbed the Kinetic Manifesto Film: Come Prima — became the fifth biggest 24-hour debut in YouTube history with 46.5 million views, according to the platform. This means that of the top 10 biggest 24-hour debuts ever, BTS now owns three. “Boy With Luv” featuring Halsey is the biggest 24-hour debut ever with 74.6 million views, and “Idol“ is at No. 6 with 45 million views.
You can check out the full list of the 10 biggest 24-hour debuts right here, and add to the growing tally for “On” by watching the video below: