Agent Michael Senzer is the latest onboard at TalentX, a newly launched 360-degree talent development company focused on digital creators.

Senzer spent the past five years working as a digital and branded content agent for the lauded Gersh Agency, which represents major Hollywood stars like Mark Hamill and Dave Chappelle as well as digital powerhouses like Colleen Ballinger (8.62M subscribers on YouTube). Senzer’s client list included YouTubers Baby Ariel (3.03 million subscribers), Cherdleys (1.15M), Kalani Hilliker (781K), and Nick Uhas (587K). TalentX tells Tubefilter it’s still figuring out which of those clients, if any, will make the move with Senzer.

At TalentX, Senzer will serve as VP of business development. He’ll spearhead TalentX’s brand partnerships, merchandising, live events, television and film development, and product and IP deals, the company says.

“TalentX has an impressive growth rate, talent roster, and innovative vision for the future,” Senzer said in a statement. “I’m looking forward to collaborating with the leadership team and creators at TalentX to drive additional sustainable growth and expanded offerings for our partners and creators.”

Launched in December, TalentX has already built a roster of nearly 50 mainly Gen Z creators on platforms like YouTube, TikTok, and Instagram. Its executive team includes: co-CEO Jason Wilhelm, a longtime talent manager; co-CEO and chief revenue officer Warren Lentz, a former Fullscreen manager; top YouTuber Tal Fishman (president); TikTok star Josh Richards (senior advisor); and former NBA manager Michael Gruen (VP of talent).

Longtime talent manager Larry Rudolph–whose clients include Britney Spears, Miley Cyrus, Kim Petras, and Avril Lavigne–sits on the company’s advisory board.

“TalentX is the future of talent management and is the company that will bridge the gap between the digital world and the traditional world,” Rudolph said in a statement. “The new age of talent is here, and their voice is stronger and better than ever before.”

Senzer will report to Lentz, and will operate out of the Sway house, a Los Angeles-based mansion that’s home to the TikTok creator collective TalentX put together in January. Members include Richards (12.2M followers), Jadon Hossler (5.6M), Anthony Reeves (5.4M), Kio Cyr (4.3M), Bryce Hall (3M), and Griffin Johnson (2.9M).

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