BuzzFeed, the viral publisher that nabs gobs of annual video views, is feeling a little introspective as 2019 comes to a close. The company has put together several lists of its most-consumed content of the year.
On Facebook, there’s little connective tissue between the top five videos of the year, led by 4 Mesmerizing Marbled Clay Projects (35.4 million views), which hails from BuzzFeed’s DIY and design brand Nifty. And two heartwarming BuzzFeed News videos — Principal Teaches Students To Dance (22 million views) and These Runners Finished A Marathon Together (14.6 million) — finished in second and fourth place, respectively. This showcases viewer appetites for inspirational fodder around educators looking to help their students become more active, for instance, or strangers leaning on one another during trying times.
On YouTube, there was slightly more cohesion, as content featuring traditional celebrities ruled the roost. All top five videos featured celebrity interviews, save for No. 4, titled Black Dads Try Other Black Dads’ Barbecue — hailing from the BuzzFeed vertical Cocoa Butter. The top celebrity interview this year featured the cast of Stranger Things (17 million views), followed by Billie Eilish (17 million), Keanu Reeves (13 million), and the cast of Avengers: Endgame (11.million).
BuzzFeed’s massively-successful, recipe-focused Tasty imprint also released its rundowns of the most-viewed videos on Facebook and YouTube, which you can check out below:
Top 5 Tasty Videos on Facebook
- Volcano Cake
- Making Conchas With Maya
- Churro Ice Cream Bowl
- Cinnamon Swiss Roll
- Peaches ‘n’ Cream Cheesecake
Top 5 Tasty Videos on YouTube
- We Made A Giant 25-Pound Ramen Bowl For A Sumo Wrestler
- I Made A Giant 30-Pound Donut For A Bodybuilder
- I Made A Giant 100-Egg Omelet
- 2-Minute Vs. 2-Hour Vs. 2-Day Cookie
- I Made A Giant 3-Foot Pizza Slice