There’s a new kid on the YouTube events block.
This coming June, influencer talent agency Gushcloud (which is Singapore-based and months out of its $11 million raise to fund global aspirations) is putting on the first FamFest, a two-day, all-ages festival featuring family content creators like Pinkfong (25.8M subscribers), Family Fun Pack (8.86M), Kyler and Mad (3.75M), and Evesther (1M).
“At Gushcloud, we manage and represent some of the top family creators globally,” Althea Lim, Gushcloud’s CEO, tells Tubefilter. (Gushcloud currently represents more than 12K creators.) “We realized there isn’t a festival that brings together family digital creators and their audiences. The Gushcloud team has decided to invest and build a family-centric festival, aptly called FamFest, to drive our purpose and vision of building a larger family audience together.”
The first of what Gushcloud hopes will be many FamFests will take place June 20 and 21 at OC Fair & Event Center. (The festival’s first day overlaps with the last day of VidCon, which will run June 17-20 in Anaheim, Calif., just half an hour away from FamFest.) Along with a roster of popular family creators, the festival will feature a live performance of Pinkfong’s viral earworm “Baby Shark,” an expo hall with booths from brands popular in the family content space, and carnival games for young attendees.
Unlike many other events in the space, which are geared toward helping industry professionals and career creators make connections and grow their businesses, FamFest is out to be pure fun. Kenn Henman, Gushcloud’s chief talent officer, tells Tubefilter that typical conventions “are conducive to people in the industry, but don’t have a ton of family atmosphere. We want to make that kind of atmosphere.”
FamFest has so far revealed 17 of its attending featured creators: Bubzvlogz (972K), OKbaby (1.53M), JesssFam (1M), Nitraab (783K), Dear Greyson (385K), britneyandbaby (439K), Debbie Doo Kids TV (1.26M), Crazy Middles (241K), Rachelle and Justin (241K), Taytum and Oakley (3.75M), The Family Project (181K), This Gathered Nest (411K), Crazy Pieces (129K), Channon Rose (1.08M), and the aforementioned Pinkfong, Family Fun Pack, Kyler and Mad, and Evesther. FamFest plans to unveil two more featured creators per month from now through May.
The festival also has a handful of partners, including: Convoy of Hope, a nonprofit that provides regular meals to more than 200K kids in the U.S. and internationally; a Board of Creators, composed of Family Fun Pack, Kyler and Mad, Taytum and Oakley, and Lindy Tsang; and Tubefilter, a media partner.
Passes for FamFest are $99 per person over four years old for basic two-day admission. (Children three and under are free.) VIP passes cost $149 per person and offer 9 a.m. entrance — one hour before general passholders can enter — plus a FamFest tote bag, VIP lanyard, and reserved seating in the performance area. (FamFest plans to donate a portion of revenue from each pass to Convoy of Hope.)
Henman tells Tubefilter that FamFest is expecting around 20K attendees this year. As for the festival’s future, plans are ambitious: over the next three years, Gushcloud plans to put on FamFests in 10 countries.
You can see more information about FamFest at its website.