21% Of U.S. Households Will Buy A Disney+ Subscription (Study)

A solid one-fifth of U.S. households intend to sign up for Disney+ when it debuts in November.

21% of 6,621 respondents in a new study conducted by market research firm HarrisX said they are planning to sign up and shell out $6.99 per month for the service, Broadcasting Cable reports. 34% of those who said they’d sign up cited the service’s library of already-released films and TV series, while 18% said they were most looking forward to Disney+’s upcoming roster of original content, which includes big-budget series set in the Marvel and Star Wars universes.

A further 19% said they were keen to join Disney+ because of its cost, which is $2 cheaper than Netflix’s most basic plan, and $1 more than Disney-owned Hulu’s basic ad-supported plan.

The poll also asked respondents for information about two of Disney+’s competitors: HBO Max, which bows next year and reportedly will cost as much as $14.99 per month, and NBCUniversal’s Peacock, which launches in April next year (pricing details aren’t yet available). Both services elicited less interested from consumers, with 11% of people saying they plan to susbcribe to HBO Max, and 10% saying they plan to subscribe to Peacock.

For HBO Max, 25% of those who plan to sign up said they’re most excited about the previously-released content it’ll offer, a library including flagship TV series like Game of Thrones, Doctor Who, and Sex and the City. For Peacock, its library was also the most exciting — not a surprise, considering NBCU is acquiring some of the most beloved TV shows of all time, including The Office, House, Cheers, Everybody Loves Raymond, Parks and Recreation, Monk, and Frasier.

Folks surveyed also listed one other reason they’re keen to sign up for Disney+, HBO Max, or Peacock: they’ll be able to cancel other services. 11% to 12% of respondents in each category (signing up for Disney+, signing up for HBO, signing up for Peacock) noted this as a factor, which may not bode well for established services that are mere months away from being swarmed with new competitors.