YouTube is reportedly building on its existing Memberships feature — which enables fans to pay support channels via $5 monthly subscriptions — in a way that will allow creators and publishers to offer member-only videos.

The video giant first announced a beta test for channel Memberships last June and then expanded the capability to all channels with at least 50,000 subscribers the following September. But the members-only video best is arriving in the wake of a test by Facebook, Digiday reports, whereby the social network is starting to sell subscriptions to select SVOD services directly within Facebook.

According to Digiday, YouTube’s members-only video test is aimed to help subscription services that have a sizable presence on YouTube not only promote these services, but also to enable members-only viewership on YouTube as well.

For instance, such videos would show up on YouTube, but a message would inform viewers that they are only viewable to channel members — with information about how to sign up, according to the YouTube Help Center.

At the same time, YouTube is also expanding the potential pricing tiers for channel Memberships — which now range from 99 cents to $50 per month — so that publishers maintain consistent pricing for their subscription services on and off of YouTube, and also to take into account the platform’s 30% cut of all subscription revenues, per Digiday.

Facebook’s new subscription-purchasing feature, announced earlier this week, enables users to purchase subscriptions to four services — including BBC and ITV’s British TV app BritBox, CollegeHumor’s Dropout, car-focused MotorTrend On Demand, and foodie-forward Tastemade Plus — directly through Facebook.

Don't miss out on the next big story.

Get Tubefilter's Top Stories, Breaking News, and Event updates delivered straight to your inbox.

This information will never be shared with a third party