YouTube star and soon-to-be NBC late-night host Lilly Singh has inked a partnership with Tel Aviv-based startup Fiverr — which connects businesses with freelancers that provide digital services like graphic design, marketing, programming, video production, and animation. (The company is named for the fact that these services can cost as little as $5).
Singh’s partnership will call for the listing of a one-time Gig — which is what Fiverr calls the jobs listed on its platform — that will only be available to female-led businesses. Entrants will have the opportunity to win a digital video ad for their company that will be creative directed by Singh herself. The winner will also receive an end-to-end production package — including creative conceptualization, scriptwriting, and a video shoot with Singh on site.
The collaboration is part of a series of partnerships that Fiverr has enacted with celebrities like Rob Janoff (who designed the iconic Apple logo), musician and philanthropist Wyclef Jean, and director Eli Roth. Singh’s partnership serves to promote Fiverr Pro — an offering within Fiverr that comprises top-quality freelancers that are hand-vetted by the company.
“Given the challenges that many female business owners face, including how female-led businesses received less than three percent of VC funding in 2018 and overall challenges with gender bias, Fiverr has made efforts to provide companies with the creative tools they need to elevate their brands,” Fiverr Pro head Aya Mironi said in a statement. “We are honored to have Lilly on the platform for a limited time as one of our highly-skilled Pro sellers, as well as have her Pro Gig available to a female-led business or creator looking for creative guidance for their company.”
All told, Fiverr says it has served over 5.5 million businesses and facilitated over 50 million Gig hires to date. The service is available in more than 160 countries.
Interested business owners can enter to win Singh’s services right here, and check out an introductory video below: