Cinematographer-slash-influencer Hunter Moreno is getting a major merch rollout.

Moreno, who vends merch alongside category leader Fanjoy, is launching his apparel line — dubbed Make Sure Your Friends Are Okay (MSYFAO) — in Urban Outfitters stores nationwide. The line is currently available in stores across the country, and a navy T-Shirt is also available on Urban Outfitters’ website. The retailer likely opted to onboard Moreno due to the fact that, unlike other creators, he conceived a clothing brand that represented something bigger than himself, with an altruistic message.

Moreno, who is best known for his photography work and video direction, has created branded content for the likes of Bella Thorne, Charlie Depew, Tana Mongeau, Gucci Mane, and others. The MSYFAO line includes phone cases, T-Shirts, and hoodies, priced from $22 to $45.

“It’s more than just a shirt, it’s a way to engage conversation about the people you care about,” Fanjoy founder and CEO Chris Vaccarino tells Tubefilter of MSYFAO. “This is a message that can be understood by all with a positive, actionable impact to help make the world a little better.”

In addition to collaborating with the aforementioned influencers, Moreno — who formerly dated Mongeau — also promotes his client work on his own growing social media channels, including 145,000 Instagram followers on his personal account and 35,000 on the MSYFAO account. Moreno also operates a MSYFAO YouTube channel, in which he previously sat down with Mongeau to discuss relationships, fame, and social media.

You can check out that conversation right here:

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