At its sixth annual NewFronts presentation this morning, The New York Times touted its dominance in the podcasting space. Its flagship The Daily series nabs 2 million listeners every day and 8 million listeners every month, the company said, and was Apple’s most downloaded show last year.
And as it wades into the television waters, publisher A.G. Sulzberger outlined his vision for a multi-tiered new future, where people aren’t going to disparate outlets to consume different mediums. The idea where you read about news in one place, listen to it in another, and watch it another isn’t going to exist in the future, he said. In the future, “People are going to have a really strong relationship with a news provider.”
The New York Times previously announced its debut TV series, The Weekly, which is debuting on FX and Hulu in June. At the NewFronts, correspondents Erica Green and Katie Benner discussed their reporting for the show. Another forthcoming major multimedia endeavor announced by the Times this morning is The Privacy Project — a monthslong venture to explore technology and to convene a debate about how best to live with it.
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The Times also doubled down on its investment in original reporting, stating that it has 1,550 journalists on staff who publish around 250 original stories each day.
You can check out our interview with Allison Murphy, the Times‘ VP of ad innovation, right here:
And you can check out the rest of Tubefilter‘s interviews from our ‘Insights from the 2019 Digital Content NewFronts’ video series right here.
